The Grand Tour and Spotify

post by : jeanne.clerc



The Grand Tour, 1600km long, go through whole Switzerland and runs along or meets 22 lakes, crosses over 5 alpine passes and allows you to discover 12 UNESCO World Heritage sites. The Grand Tour will soon celebrate its 5th anniversary and MySwitzerland has set up an original project last August to offer a Spotify playlist for each section. A competition on 16 national radio stations was set up to choose the different songs of the 11 playlists. This contest helped raising awareness of the Grand Tour’s existence. They were therefore looking for a way to make this tour more popular in Switzerland for the Swiss citizen. This route is known in neighbouring countries because it is the only official road trip in the Alps.

We will compare the association of MySwitzerland and The Grand Tour with the New Orleans Tourism Marketing Corporation (NOTMC) that made a playlist on Spotify called “Side A”. Both playlists were created based on people’s listening habits. However, NOTMC’s playlist only has regional songs. MySwitzerland created the playlist in order to make the Grand Tour known by Swiss people meanwhile NOTMC created it to present their city through its rich music and to bring forward local artists. In addition, NOTMC were the 1st ones to turn a Spotify playlist into a live concert and later, a full-length film.

The Grand Tour webpage should highlight the fact that these playlists exist. They could launch an advertising video to promote the Spotify playlists. Another possible improvement could be to add more traditional Swiss songs or international songs performed by Swiss talents. The idea of a QR code on the Grand Tour signs could also increase the attraction of younger people. Finally, electric cars with charging electric station, or carpooling would certainly be a big improvement in terms of sustainability. One idea could be to create an online platform to help single people find teammates.

Highlighting the existence of these playlists could motivate people to get to know more about the Grand Tour and maybe take part in it. It would also give the Swiss citizen an opportunity to learn more about the local music, and therefore these artists would gain more importance. MySwitzerland should take advantage of this project to get this beautiful Tour known and try to attract all generations.

 

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Wine experience : the new website of Swiss Tourism

post by : karina.cardosoc



 

 

Switzerland has a lot to offer within its diversity of hidden treasures. Indeed, the penultimate season of the year comes with its winegrowing heritage and ensures an experience not to be missed. Besides several lodging offers, the different themes around wine are a medium to increase the new concept named as “wine tourism” during Fall. The raising trend is to combine an activity with an experience around wine. Therefore at the beginning of last September, Swiss Tourism launched, for the first time, on a national scale, a website gathering together several key destinations throughout six regions of the country. The Valais was considered the first ranking region.

 

Whether you are a sport addict or enjoy a Sunday walk with your dog, Autumn has something to offer for everyone. In Valais, grapevines are a part of the dominant feature of the landscape. Did you know the highest vineyard in Europe finds itself in Visperterminen (VS) with an altitude between 650 and 1150 meters? On the other hand the smallest one is situated in Saillon (VS) and made of 3 vine stocks belonging to the Dalaï Lama.


If you have a deep interest in wine, you will love wandering through one of the 13 vineyards hikes in Switzerland where info boards mark out the trails. While the younger ones will know more about their surroundings, adults will learn some facts about winegrowing. The vineyard trail between Salgesch and Sierre (VS) is a walk in an open-air museum where you get a chance to immerse yourself in the world of wine. Those cultural and educational paths reveal either history or secrets of winemaking. 

The route named “Castles of Sion and surroundings” (VS) is appealing thanks to the variety of landscapes it passes through: terraced vineyards, orchards, forests and panoramic alpine views. Less effort and more pleasure are highlighted in the e-bike guided tours in the vineyards. Leave your mind floating and taste the newest wine experience on electric bike. 

 

   One of many options are the numerous events organised during Autumn, such as Foire du Valais taking place this year in Martigny, a wine walk throughout wine-tasting cellars of wine-growers or even the Valais Wine Pass, which consists in ten tickets for CHF 49 (from which CHF 4 are given to wine-growers’ establishments) and allows you to go to wine cellars in Valais for a wine tasting. For those who want to taste some wine in a more typical way, during grapes harvests, the most popular way to try some local wines is at the Fête des vendanges (grape harvests celebration fair) organised throughout all wine regions in Switzerland, which can give younger and older ones a lot of entertainment. 

 

Although with a brand new website, Swiss Wine tours might be lacking on rates, comments and multilingual guides. Compare to neighbouring countries, Switzerland’s wine tours are in the beginning of their potential. In fact, Swiss Tourism aims to register 200’000 overnight stays during September and October until 2022, which is an increase of 3% with regards to autumn 2017. Including comments and rates could provide more information to other customers about what kind of tour or lodging they might want to experience while in Switzerland. As for multilingual guides, it could improve the general activities and ideas of wine, as 94% of interviewed hosts during their stay are interested in wine, some of them (23%) even wish to experience a dinner among vineyards. The level of interest of tourists from North America, Australia and New Zealand is at 7.5/10, which could be beneficial for Swiss Tourism if multilingual options are offered during their experience.

 

But being in the 20th position on the worldwide wine tourism chart (2018), Switzerland is still a little behind with its wine tourism which could be improved by more transparency of the wine’s origins by creating an approval label. This could be easily identifiable by people and might give some acknowledgement to Swiss wine (giving that only 1% of it is exported internationally).


If wine tourism wants to catch a larger public’s attention - such as families - what about children and their experiences? Although kids can harvest the grapes and taste grape juice during a culinary walk, they may be interested in a creative activity in relation to wine. A similar event took place in Cologny (GE) where children had the opportunity to learn about nature and grapes before cooking a meal for the parents. This experience gathers the family around an experience from which everyone can learn something. 

 

The new Swiss platform for the wine tourism made it easy to suggest the customer with choices of an experience by one click away, the rates and comments could therefore have a great influence on his decision. Moreover while it is well known families are one of the most important target, wine tourism has to catch this public attention as well. So what are you waiting for? Join the experience with a cheer.

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