Urban exploration

post by : aurelie.stampfli



« Urbex » is the short name for urban exploration. It stands for the exploration of all kinds of man-made structures that have fallen into ruins or been abandoned. They can also still be active and part of the unseen side of working buildings and urban utilities. Some places to be explored in an “urbex way” can be rooftops, utility tunnels, ghost towns, cemeteries or abandoned cathedrals, hospitals and much more. To some extend it is categorized as a form of dark tourism.

Why go on an urban exploration?  Participants can be seeking for fear and adrenaline or wanting to explore places that are uncommon and unknown. Some take pictures as a proof or even a trophy. Others just like to observe and let their imagination guide them and think about what might have happened in the surroundings. They are often seen as vandals, but the explorers are respectful and their philosophy can be stated as: “Take only pictures, leave only footprints”.

The concept of exploring abandoned urban areas includes some rules in order not to damage the properties visited. Breaking, stealing, moving or tagging elements is strictly forbidden. Some explorers even ask for permission in advance before entering a place to avoid contact with the police. Rules do not take away the dangerousness of this activity, it is recommended to be trained before going on an exploration. Rotten floors, toxic waste, broken glass, stray voltage and guard dogs might be disturbing or harmful. Be careful that the strive for extreme feelings does not take over safety.

In the French-part of Switzerland an urbex community exists. As they say on their Facebook page their mission is not to protect the places to visit, but to show them before they disappear or are destroyed. People share to the community pictures of places or new spots to be visited. The administrator of the Facebook page has even created a website where we can find various maps of places to be explored or tools such as flashlights or master keys. 

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Crans-Montana

post by : morgane.apothelo



La destination Crans-Montana est bien plus qu’une station, c’est une région riche allant d’un glacier à 3'000 mètres d’altitude à la plaine du Rhône à 500 mètres. Crans-Montana va au-delà son haut-plateau, elle est à la fois montagnes, villages, vignobles, prairies, alpages et centres touristiques. Cette diversité est un élément de différenciation essentiel face à la concurrence et permet donc d’offrir des expériences absolues durant les 4 saisons. En somme, ses limites sont dessinées par les intérêts de ses hôtes…

Bien que Crans-Montana ne soit surmontée ni d’un Cervin, ni d’un Mont-Blanc, elle est unique dans la mesure où chaque visiteur peut y vivre une expérience absolue et totale. Sa différenciation se fait par tous les « plus » qu’ils mettent dans leurs relations avec les clients (ancrage régional solide, authenticité, ouverture d’esprit, excellence, convivialité et singularité).

Etant donné que c’est la différence qui fait la marque, et non le contraire; c’est l’une des raisons pour laquelle ils s’y consacrent jour après jour, d’une part afin de faire vivre un séjour inédit à leurs hôtes, et d’autre part pour que leur visite reste à leurs yeux une véritable expérience originale, exceptionnelle et inoubliable.   

Parmi les multiples raisons, il y a quatre motifs essentiels qui poussent les gens à se rendre à Crans-Montana :

  • Le besoin de Nature

  • La découverte ou la pratique d’un Sport

  • La rencontre et le partage de Culture

  • L’envie de s’amuser, de se détendre et de se distraire: Carpe Diem

C’est grâce à l’intersection harmonieuse de ces quatre prestations, grâce à la combinaison de plusieurs raisons de se rendre ici plutôt qu’ailleurs, que Crans-Montana se distingue de ses concurrents et donc d’où leur marque Crans Montana Absolutely.

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Montreux-Riviera

post by : marc.jonin



Montreux-Riviera Tourisme est une association composée de 17 communes allant de Lutry à Villeneuve comportant 6 points d’informations. L’organisation touristique compte 36 employés. Le siège administratif se trouve à Montreux et le Booking Centre, centrale de réservation, se situe quant à lui à Vevey. L’association a pour but de favoriser le développement et de promouvoir le tourisme dans sa région et cela via l’information et le renseignement auprès des touristes dans les différents points d’information.

« Montreux Riviera, Pure Inspiration » est la marque représentant l’association Montreux-Riviera Tourisme. Grâce à cette marque, les 3 régions et les 17 communes sont rassemblées sous un même nom et donc vendue comme étant une seule destination. La marque s’occupe de 5 domaines d’activités stratégique : évènements, culture et loisirs, art de vivre, enseignement et bien-être et tourisme d’affaires.

La destination touristique Montreux-Riviera présente des innovations touristiques en adéquation avec la demande actuelle du marché. Une innovation majeure est « Be my Guide ». Celle-ci est une application qui met en commun visiteurs et locaux dans le but de promouvoir la destination par des acteurs locaux. La confiance se donne plus facilement à ceux qui vivent quotidiennement dans la destination plutôt qu’à un professionnel dont le but est de faire de l’argent.

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Veganer Tourismus

post by : Olivia.kratting



Im Gegensatz zu einem Vegetarier verzichtet ein Veganer nicht nur auf Fleisch sondern auch auf Lebensmittel mit tierischem Ursprung. Immer mehr Schweizer entscheiden sich für ein veganes Leben, sei es auf Grund der Gesundheit oder aus ethischen Gründen. Der Tourismus geht je länger je mehr auf diesen Trend ein. Von Gourmetrestaurants über Vegan-Festival in Israel bis zu veganen Stil. Meist sind es Nischenanbieter mit ökologischem Anspruch, welche die Wünsche von veganen Reisenden am besten erfüllen können und sich auf den Trend eingestellt haben. Am 25. September 2017 wird die erste Kreuzfahrt im veganen Stil in London starten und führt die Passagiere zu norwegischen Fjorden.

An Angeboten fehlt es nicht, das grössere Problem ist das allgemeine Verständnis für veganes Leben. Ausserdem gelten einige Länder als unkooperativ oder fälschen die Informationen betreffend Restaurants und Zutaten. Zudem is(s)t der Osten sehr fleischlastig und hat dementsprechend wenig zu bieten für vegane Touristen. 

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Les Bains des Pâquis

post by : teoayhan.gursoy



Les bains des Pâquis on été crée en 1872, mais c'est seulement dès sa rénovation en 1932 qu'il se développa vraiement.La tendance a un « hédonisme de masse » durant les trente glorieuse, l’évolution des mœurs et le début de l’héliotropisme de la part de la population européenne favorisa sans doute grandement la développement des bains.

L'offre des Bains est très variées est propose des activités pour tous les goût et couleurs, ainsi que pour tous les âges. La Buvette en collaboration avec l'AUBP viens compléter cette offre et la rend plus attractive. Son plus gros avantage et sans aucun doute son emplacement, cela dit les Bains sont très dépendant de la météo.

L’offre la plus similaire que l’on puisse trouver en suisse est sans doute au bord du lac de Zurich, cet endroit s’appelle le Seebad Enge. Le lieu est construit « directement » sur le lac comme c’est le cas à Genève et il possède une zone réservée aux femmes ainsi qu’une zone mixte, une offre très similaire donc le sauna étant comme aux bains des pâquis uniquement accessible en hiver. 

 

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Instant messaging and Artificial Intelligence - The future of tourism industry?

post by : arnaud.kolly1



Instant messaging is quickly becoming one of the most important tools for tourism industry to communicate with customers. Instant messaging services are mobile application that allow you real-time communication. In addition to live chat, users can also share files, locations and much more (Facebook Messenger, WhatsApp, WeChat and Snapchat).

WhatsApp is the most popular instant messaging application with one billion monthly active users. Exceeded by the large number of requests, some companies equip themselves with chatbots to improve their customer service. Chatbot (contraction of “chat” and “robot”) is a messaging system with artificial intelligence capable of interacting with users. Integrated on the website or on social networks, the software analyses the question and provides a personalized answer.

Today, artificial intelligence is perceived as one of the most promising markets. According to numbers from Bpifrance, the global market for smart machines is expected to grow by 53% between 2015 and 2020. Multinationals like Amazon, Google, Facebook, IBM and Microsoft have set up a research unit and work together with technology specialized start-ups in order to improve Artificial Intelligence. It is estimated that $ 5.4 billion will be invested in these start-ups in the coming years.

In conclusion, AI is a very lucrative market that is partly explained by an increasing technological dependence and tourism industry should jump onboard. What about you? Do you think that instant messaging and chatbot will be the future customer relationship management tool in tourism industry?

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Nendaz Poster Infographic

post by : Teixeira Araujo Anabela



This Poster infographic presents Nendaz showing the general information about this ski resort.

Such as the height, the number of inhabitant, beds and restaurant.

 

It also gives information about the activities tourits can do in Nendaz the whole year.

 

And the challenges that Nendaz could improve to attract new targets, be more sustainable and make more profit.

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Verbier infographic

post by : Maffli Lisianne



This infographic shows some facts and figures about Verbier.

It illustrates the share on hotellerie, parahotellerie and packaged accomodation during the winter and summer season. It also shows the challenges that it is facing and the different events and activities it offers during the year. In this infographic we propose some solutions to the challenges and some ideas to promote the different sectors such as cable cars, hotels, and restaurants. And we also propose some more recommondations to promote the destination overall. 

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Infographic Leysin

post by : Verme Jessica



Infographic poster - Leysin

Leysin is a Swiss ski station counting 220km of downhill skiing and 60km of pisted ski runs with a total of 121 individual pistes and 54 ski lifts. The station has its own avalanche-training center as well.

Thanks to the Ski Lift Pass you have access to other ski stations in the area such as: Les Diablerets or Villars-Gryon.

The restaurant “Kuklos” has an amazing view at 2’048m of altitude and has the particularity to turn to 360 degrees in a 90 minutes rotation.

Following are presented the different challenges that the Leysin ski station faces:

Economic

  • Lack of financial liquidity
  • Loss of 50% “warm beds”

Social

  • Attract foreign tourists

Environmental

  • Global warming
  • To obtain the label of “energy-city”

 

Taking a look at these challenges, but also at other ones, we tried to find solutions/ideas/recommendations.

You can find these recommendations in the published infographic poster.

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The very last room

post by : Harris Stéfanie



Have you ever been in a destination without having an accommodation booked? This can be stressful! With “the very last room”, you don’t need to worry anymore. You can look for a room on the same day and have several deals. Some even offer breakfast and late check-out. You can book between 8AM and 2AM for the same day.

The application was founded in 2011 by two French entrepreneurs: Nicolas Sallin and Sébastien Houzé. The last version was made in 2012. There are hotels categories between 2 and 5 stars. The offers are only for “here and now”; you cannot book in advance. In the beginning, 150 hotels had signed partnerships when the app was launched. Today, around 1500 hotels are partners (the number regularly evolves).

Example: We’ve read on a blog that a woman tested it:

-        Arrival in Montpellier at 10 AM

-        Room booked at 4 PM

-        Check-in at 7 PM

-        Late check-out: 2 PM the next day

Where it’s available: Major towns in France, including Aix-en-Provence, Grenoble, Marseille, Paris, Deauville, Biarritz, Annecy, Nice, Montpellier, Strasbourg, Nantes, Lyon, Lille, Bordeaux and other major European cities, such as Brussels, Barcelona, Madrid, Rome, London, Lisbon, Geneva, Montreux

Advantages: the application is free and available on iOS and Android. There is also a website and they are present on Facebook too. The best characteristic is that prices change every 10 seconds. The longer you wait, the best deal you get. It’s possible to book several nights, but only from the day of the booking and for the same hotel. For the party lovers, you can have late check-out, until 2 PM and some hotels even include the breakfast. This is a good solutions for hoteliers to fill their remaining empty rooms.

Disadvantages: You must be connected to the Internet to use the app. You cannot book in advance. There is a risk of losing the room of you wait too long to book. Also, not every destination od available.

Application to Switzerland: We could create an app for Swiss alpine destinations, which struggle to fill their hotels. People could wait until the last minute to book their accommodation. This would not reassure the hoteliers, in the sense that they wouldn’t have many more bookings in advance. But it would allow people to easily book a room for the same day, later than they would have with a traditional booking system. People like waiting to see the weather. Hotels can try to fill the empty rooms with this system. The destinations could build partnerships with transport companies in order to offer discounts. Furthermore, we could expand this app to many more Swiss cities and other sectors, such as car rental and gastronomic restaurants.

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