Cohabitation between inhabitants and tourists in Lucerne

post by : kim.verly



Around 25,000 tourists visit Lucerne every day and there are 81,600 inhabitants (in 2017). The majority of tourists doesn’t stay overnight. There are not as many tourists as in other places in Europe, but it seems to be too much for a part of the population. The main problem for the inhabitants is tourists travelling in groups and being all at the same place, at the same time because of that the inhabitants cannot walk peacefully in the city. One other problem is the rubbish management, tourists are not always respectful and put their rubbish everywhere. However, local merchants appreciate tourists because they need them to make a better profit.

Recommendations

One of the solutions to mass tourism in Lucerne would be to introduce a tax for all buses stopping in the city centre. This would reduce nuisances and help with infrastructure costs. Another thing would be to build an underground bus parking lot outside of the city, linked to the centre by a metro. This would help contain this influx of vehicles outside of the centre. Furthermore, an additional solution would be to involve the city’s inhabitants into the tourist offer. For example, these people could be able to advise tourists about unknown places that deserve to be visited.

Another idea would be to open an information place for the inhabitants, like the Evreux’s tourist office (France) did. This place includes display screens announcing upcoming events; a map of the region; a relaxation area and a shop selling local products. This would improve the inhabitants to visit a tourist office and encourage them to highlight the tourist’s side of their city.
Currently unknown, solidarity tourism could be another solution. This refers to trips organized for the purpose of exchange between tourists and the local populations, allowing populations to benefit from the resources generated by tourism. Concretely, this represents a short stay with the locals or an immersion in an unexplored ethnic group.

Competitive advantage

In France, the City of Paris has decided in 2017 to ban tourist coaches from travelling on certain streets of the city to deal with mass tourism and reduce traffic. For example, this is the case for the Latin Quarter and the Quai des Orfèvres. The municipality also wishes to create parking spaces outside the city. It also encourages travel agencies and tour operators to choose small vehicles. In addition to mass tourism, the city hopes that these changes will reduce pollution levels which are also a big problem in the capital.
In addition, the city has decided to limit housing to a few weeks per year and imposes taxes on landlords, to fight against housing saturation and prevent its inhabitants from finding more housing at decent prices.

Short explanation of the possible general application to tourism

In general, some cities may be the victims of their own success due to an excessive influx of people wanting to visit them. The main solution to this is to attract tourist groups outside the city centre. 

The most harmonious method remains a cohabitation between these tourists and the local population: on the one hand, by involving the inhabitants more in the tourist offer, and on the other hand, by including the travellers into the local economy. However, care must be taken to ensure that these measures are not too extreme and do not scare tourists away by discouraging them from travelling.

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The importance of convenience for Swiss tourism

post by : amelie.siess



The importance of convenience for swiss tourism

What is a convenience in Tourism? 

According to Merriam-Webster,  a convenience, is “something (i.e. an appliance, device, or service) conducive to comfort or ease”. 

In tourism, a convenience can be an accommodation, a means of transport, a restaurant, etc.. and should be of excellent quality and suit the visitor as closely as possible. Every travel step, from planning to departure must be customer cantered.

Swiss Tourism Study, what does it show? 

According to a study conducted by Swiss Tourism in 2019,  a lack of convenience represents 40% of the weaknesses identified by foreign travellers in Switzerland. 

Problems experienced with convenience:

  1.  often dissuade host from coming back in Switzerland and it is the most worrying subject for travellers.
  2. mainly concern basic tourism services (accommodation, transportation, activities, …)

This shows that that convenience is a very important/worrying aspect for travellers during their stay, but also that it currently lacks quality as 40% of the weaknesses identified are linked to convenience.

They also show that if the client encounters a problem during his stay, it will dissuade him from coming back and this person will talk to his relatives about this experience, which can prevent more people to come in our country.

 What about France?

France faces an even bigger convenience problem, mainly with accommodation; Indeed, there is a huge lack in “medium level” lodgings, especially when compared to the offer in Spain. Another French issue is the welcoming of the guests; linked to the employment of seasonal workers, who are not properly trained, which result in a lack of quality for visitors. France is the most visited country in the world, but since 2009 the number of visitors almost didn’t change (stagnation). This could partly be a result of the lack of satisfaction regarding welcoming and accommodation and shows that these have a direct impact on the number of visitors.

Travel counselor opinion

According to Ms Rittiner, travel counselor at Lathion Voyage SA, convenience has an important impact on  client satisfaction and that is maybe why some still choose to reserve through an agency, and not by themselves online, as it decreases the risk of being disappointed once on-site. They can avoid all this little misfortune because travel agencies select and do research for them.

For the quality aspect, tourism professionals explain that they work with specialist partners who know exactly how the accommodation is. Of course, the level of convenience will vary according to the budget of the person.  

How can we improve convenience in Switzerland ?

To improve convenience in Switzerland, customer needs must be identified better (they may change according to nationalities and cultures) and targeted to respond to the traveller’s needs. Swiss Tourism has already made changes to raise levels of conveniences for tourists; for example, a special baggage transportation service has been developed with the national train company (SBB CFF) to ease the transportation of luggage, especially during winter. When using this service, hosts just travel to their hotel without anything and their baggages are transported to the hotel by the SBB CFF.

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Les influenceurs de voyage - Un atout pour le tourisme

post by : dina.chahidru



C’est une nouvelle manière de faire du marketing. Ce sont des personnes influentes, avec un grand nombre de followers sur les réseaux sociaux qui postent des photos, vidéos sur les réseaux sociaux en donnant leurs avis sur des destinations et d’autres domaines spécifiques. Ce qui a un grand impact sur les attitudes, décisions et comportements des followers. C’est donc pour ces raisons que l’industrie du tourisme s’y intéresse. Car ils ont une grande influence sur les followers et ils ont un contact direct avec eux. Au cours de ce travail, nous nous sommes concentrés sur les diverses expériences et méthodes en lien avec les influenceurs voyageurs. En effet, nous avons commencé par nous renseigner sur le sujet de manière générale et donc au niveau mondial, puis plus particulièrement sur les cas en Suisse. Le tourisme suisse commence à se développer sur les tactiques markéting par le biais des influenceurs. Diverses compagnes de promotions réalisées dans la région, ont porté leurs fruits et ces phénomènes devraient évoluer de manière positive dans les prochains mois. Pour terminer, nous avons analysé les conseils qu’un office du tourisme pourrait recevoir afin de choisir le parfait influenceur voyage pour présenter ses points touristiques.

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Veganer Tourismus

post by : Olivia.kratting



Im Gegensatz zu einem Vegetarier verzichtet ein Veganer nicht nur auf Fleisch sondern auch auf Lebensmittel mit tierischem Ursprung. Immer mehr Schweizer entscheiden sich für ein veganes Leben, sei es auf Grund der Gesundheit oder aus ethischen Gründen. Der Tourismus geht je länger je mehr auf diesen Trend ein. Von Gourmetrestaurants über Vegan-Festival in Israel bis zu veganen Stil. Meist sind es Nischenanbieter mit ökologischem Anspruch, welche die Wünsche von veganen Reisenden am besten erfüllen können und sich auf den Trend eingestellt haben. Am 25. September 2017 wird die erste Kreuzfahrt im veganen Stil in London starten und führt die Passagiere zu norwegischen Fjorden.

An Angeboten fehlt es nicht, das grössere Problem ist das allgemeine Verständnis für veganes Leben. Ausserdem gelten einige Länder als unkooperativ oder fälschen die Informationen betreffend Restaurants und Zutaten. Zudem is(s)t der Osten sehr fleischlastig und hat dementsprechend wenig zu bieten für vegane Touristen. 

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Visperterminen und die Marke "Heida"

post by : martina.vanzwiet



Der Genusstourismus ist weltweit auf dem Vormarsch, was Weinregionen überall ein hochinteressantes neues Fenster öffnet. Gerade Regionen wie dem Wallis, die bisher vor allem im Winter eine höhere Frequentierung durch Schneesporttouristen genossen können durch Instrumentalisierung dieses Trends ein neues Kundensegment von kauffreudigen, unterhaltungsaffinen und genussorientierten Menschen diverser Hintergründe, Altersklassen und Milieus erschließen.

 

 Ein Paradebeispiel hierfür ist das Dorf Visperterminen, das sich die verbreitete Beliebtheit seiner typischen Heida-Rebsorte so zu eigen gemacht hat, dass es nun lokal, in den Medien wie auch auf den Wein-Etiketten der weltweit zirkulierenden Flaschen des edlen Tropfen als das „Heidadorf“ bekannt ist.

Die Vinzer von Visperterminen belassen es jedoch nicht beim Verkauf und der Degustation ihres flüssigen Stolzes – sie bieten auch diverse touristische Produkte rund um die Faszination Heida an und generieren somit eine beachtliche Zunahme an touristischem Interesse an der Region.

 

Die Region Visperterminen trifft nicht zuletzt den touristischen Nagel auf den Kopf, weil sie dem Publikum durch die lange Weinbautradition die Authentizität liefern kann, die gerade bei Kultur- und Gastrotouristen zu den Kernkriterien gehört. Die aufgeschlossene, energetische Art, die den Wallisern typischerweise zuzuschreiben ist, unterstützt den Erfolg von Pairing-Degustationen, Weinwanderungen und dem alljährich ausverkauften „Wii-Grill-Fäscht“ noch zusätzlich.

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Reiseblogger

post by : Zibung Claudine



Reiseblogger

Reiseblogger arbeiten dort, wo andere Urlaub machen. Nach einer langen und aufwändigen Vorbereitungsphase bereisen sie verschiedenste Nationen auf der ganzen Welt. Während ihren Reisen schreiben sie - meist täglich - ihre Erlebnisse auf ihren Blog (Abkürzung von Weblog = Onlinetagebuch) und unterstreichen sie mit selbst gemachten Bildern und Videos. Die neusten Einträge „teilen“ sie dann auf verschiedenen Kanälen wie YouTube, Facebook oder Twitter.

Auf Grund ihrer Aktivität in diversen sozialen Medien haben sie eine enorme Reichweite. Dies macht sie attraktiv für die Tourismusbranche, denn diese hat immer mehr mit dem Informationsüberfluss im Internet zu kämpfen. Es gilt aufzufallen oder durch wichtige Personen – wie zum Beispiel Reiseblogger – weiterempfohlen zu werden.

Es gibt verschiedene Möglichkeiten für ein Unternehmen oder eine Destination, mit Reisebloggern zusammenzuarbeiten;

  • Rechercheunterstützung:     Sponsoring einer Reise, Übernahme von Kost und Logis)
  • Advertorial:                           Werbeberichterstattung, laufzeitbeschränkt, von Blogger und oder
                                                  Unternehmen verfasst
  • Werbung:                              oft Banner in Sidebar/Header
  • Kampagne:                           Blogger in Kreation eines Produktes einbeziehen
  • Corporate Content:               Blogger erstellen für Unternehmen Content (Artikel, Fotos, Videos)
  • Sponsoring:                          Blogger = Markenbotschafter, wie bei Sportlern, monatliche/jährliche
                                                 finanzielle Unterstützung
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Mobile Apps for Visiting Cities

post by : Roulet Marc



General information

In just a short period of time, mobile devices have become a central part of people's lives. Nowadays technological advances and the ease of access to information and new products gives more power to the customer who is constantly seeking a better product or service at the lowest price possible. A costumer is no longer as faithful to a particular brand as before: if he can get a better product elsewhere at a better price, he will switch over.

In this regard, companies are forever seeking to improve their products or services in order to attract more customers and retain those they already have.

Mobile apps: advantages and disadvantages

Mobile apps designed to enhance a tourist's experience of a city have many aims, such as to provide that tourist with a tool that will enable him/her to visit a city and its attractions according to his/her own interests.

Moreover, many, if not all, are free and cater for a wide range of activities such as walking tours or museum (audio)guides. As well as being interactive, they provide user rankings for particular sites of interest.

Advantages

Most are free and provide useful tips to better experience a city. They are designed in such way that they are personalised for each user according to what they are looking for. The user has the ability to choose what he/she wants to do and when he/she wants to do it, which makes him/her independent and autonomous. It is a free alternative to hiring a tour guide which some might prefer. Some apps can be used offline, which is especially useful for international tourists without an mobile internet plan who wish to use a mobile interactive map of a city. Last but not least, many such apps offer discounts to many sites and attractions as well as restaurants around a city.

Disadvantages

These apps tend to prevent users from interacting with locals, for example, the way they would if they had to ask for directions. A tourist who has studied the app prior to their trip will not explore a city the way they would, had they not downloaded it. Although the apps might be a substitute for a tour guide, they cannot replace the passion and the personal anecdotes that these tour guides might want to share.

In Switzerland?

There is no official app for the main Swiss cities like Geneva, Bern or Zurich. However, transport apps for these cities exist, and some are better than others. Interestingly, some major nightclubs also provide mobile apps for their users, this is the case for the Bypass in Geneva for example.

Finally, many museums in Switzerland use the same app, which is museums.ch.

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"SwissPass - the key to your mobility"

post by : Chappuis Ludivine



 

What is the SwissPass?

We all remember the old support for our public transports membership card. But since the 1st of August 2015, they have been replaced by the red SwissPass. It works with a microchip, as the ski passes do for example. The ticket inspectors check our travelcard with an electronic scanner. This one enables to verify the validity and the duration of the type of subscription we choose. Another essential thing about this new product is that it is valid many years.

 

What are the advantages?

As we mentioned above, this card is valid several years. Therefore, it is automatically renewed every year, unless we cancel the travelcard. Cancelation notice has to be sent two months in advance. This applies already to mobile phone contracts. In comparison with the old system, we don’t get a new card every time, this is very eco-friendly! Furthermore, every SwissPass owner profits from an online account in order to stay updated about the new offers and stay informed of their memberships validity.

 

Access to partner services

The access to partner services is the main advantage and innovation of this new product. They are currently integrated to the SwissPass, such as Mobility Carsharing, PubliBike, SwissMobile and even the ski passes, more various activities will be added in the near future. Concerning the Mobility Carsharing, “we only pay for a car when we really need it.” The pro of PubliBike is to hire a bike from any place and bring it back to any station (ride from A to B) and finally, SwissMobile provides us with routes for walking, cycling, mountain biking, skating and canoeing. Thanks to this, we can easily plan our leisure activity and save maps on our mobile device. Once it will be possible to buy our ski passes in advance and put them on the SwissPass, we won’t have to queue in front of the cashier at the ski resort.

 

Application to tourism

The SwissPass is mostly for Swiss inhabitants. Travelling by public transports becomes easier, because you can have all in one card and for that reason, it may influence the mobility of people and could encourage them to travel around in Switzerland. By the way, the main slogan from SBB CFF FFS is “SwissPass - the key to your mobility”. With this new scanning system, it allows the SBB CFF FFS to estimate the number of passengers as well as their journeys. This leads to more efficient research in statistics and to target the top destinations. Once they are known, the goal is to attract people in other places, so that mobility could extend almost in every region, which would have a direct impact on tourism growth engendered by Swiss people.

 

https://www.youtube.com/watch?v=NWLG2v73sOM

https://www.youtube.com/watch?v=1hmTJX4xgJY


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