post by : victoria.chirichi
The tourism industry has always had to cope with new technologies and learn how to master them in order to survive through all the information provided by the internet, by multiple advertisements, by radios… Even more since, with this constant evolution, it is the consumer’s behaviour itself which has evolved. Nowadays, tourists and travellers are more willing to be autonomous and find the information needed by themselves, on the internet, rather than trust one and only source such as a book or a documentary. A few clicks on different websites can change one’s perspective.
With 3D virtual reality, the tourism industry can directly reach out the consumer through social medias without having to make the client move from its home. How? With 3D glasses that prevent the consumer of seeing anything else than the landscape displayed on screen.