post by : Luyet Laura
Anuar, A. N. A., Ahmad, H., Jusoh, H., & Hussain, M. Y. (2012). Understanding the factors influencing formation of tourist friendly destination concept. Journal of Management and Sustainability, 2(1), p106.
The tourist friendly destination satisfies the tourists through utilisation and the relationship between elements of activity, space and product without any interruption and difficulties starting from the resident to the preferred of tourism destination. It has been seen as a customer-oriented concept where the tourists regarded as the customers at the tourist friendly destination. The main objective of this study is to identify at a macro level, the main factor influencing the formation of tourist friendly destination concept. Tourism destination has seen as unique via a complex combination in the tourism system includes services, resources (environment, nature, man-made, consists of sun, sea, landscape, culture and amenity), infrastructure, facilities and experience. It could be seen as a large area that comprises of various attractions combined with the services required by the tourists, or like a package of tourism facilities and services, combined with attributes to identify the effectiveness and affects to tourists in tourism destination. We can observe 5 different factors that influence the formation of tourist friendly destination. The first one is the shifting of tourism trend, which shifted to the concept of mass tourism and alternative tourism, which are customer oriented branding. It has been formed a new phenomenon in the development of hotels, infrastructure, as well as other facilities, which are used by tourists. The second one is the changes of tourists’ tastes which is a factor due to the changes of tourist’s character, attitude and lifestyle towards a tourism destination. This condition has been changed caused by the influence of elements activity, product and space at the tourism destination, which regarded as archaic, created a feeling bored and given negative perception. The third one is the increasing of travel capabilities, this factor influenced by an increasing of tourist’s personal income, an introduction of low-cost carrier, convenient transportation network to tourism destination and supported by the information technology network, which is cheaper and valuable. The fourth one is the existence of public-private partnership. Partnership agreements between public and private sectors are necessities, it is as a form of partnership to develop the tourism industry especially friendly destination. The Public-Private Partnership is required to increase the awareness through market-driven, researched basis and industry-led. And the last one is the selection of destination and tourist motivation. The importance in knowing the reason people to travel, the favourite tourism destination as well as the element affecting a selection of tourism destination is an essential before a friendly destination will be developed. The tourist friendly destination is a concept, which satisfies the tourists through utilisation and the relationship between elements of activity, space and product without any interruption and difficulties starting from the resident to the chosen of tourism destination.