Crans-Montana

post by : morgane.apothelo



La destination Crans-Montana est bien plus qu’une station, c’est une région riche allant d’un glacier à 3'000 mètres d’altitude à la plaine du Rhône à 500 mètres. Crans-Montana va au-delà son haut-plateau, elle est à la fois montagnes, villages, vignobles, prairies, alpages et centres touristiques. Cette diversité est un élément de différenciation essentiel face à la concurrence et permet donc d’offrir des expériences absolues durant les 4 saisons. En somme, ses limites sont dessinées par les intérêts de ses hôtes…

Bien que Crans-Montana ne soit surmontée ni d’un Cervin, ni d’un Mont-Blanc, elle est unique dans la mesure où chaque visiteur peut y vivre une expérience absolue et totale. Sa différenciation se fait par tous les « plus » qu’ils mettent dans leurs relations avec les clients (ancrage régional solide, authenticité, ouverture d’esprit, excellence, convivialité et singularité).

Etant donné que c’est la différence qui fait la marque, et non le contraire; c’est l’une des raisons pour laquelle ils s’y consacrent jour après jour, d’une part afin de faire vivre un séjour inédit à leurs hôtes, et d’autre part pour que leur visite reste à leurs yeux une véritable expérience originale, exceptionnelle et inoubliable.   

Parmi les multiples raisons, il y a quatre motifs essentiels qui poussent les gens à se rendre à Crans-Montana :

  • Le besoin de Nature

  • La découverte ou la pratique d’un Sport

  • La rencontre et le partage de Culture

  • L’envie de s’amuser, de se détendre et de se distraire: Carpe Diem

C’est grâce à l’intersection harmonieuse de ces quatre prestations, grâce à la combinaison de plusieurs raisons de se rendre ici plutôt qu’ailleurs, que Crans-Montana se distingue de ses concurrents et donc d’où leur marque Crans Montana Absolutely.

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How to renew the Mountain Offer?

post by : nicole.reber



We all know for a fact that the climate change is a main concern nowadays. Unfortunately, the whole world suffers from it but the mountain regions are mainly touched by this phenomenon. If there is no snow, it is difficult to attract tourists because this is the main attraction in Switzerland. Therefore, people working in that domain need to innovate and find new ideas that could appeal to tourists.

 

Firstly, there are activities like the trail running that can be practiced as much in winter than in summer. In the Valais region, competitions and races like the “Verbier St-Bernard” or the “Ultra-Trail” of the Mont-Blanc exist.

Secondly, cycling is a very important activity in our region thanks to the perfect scenery for practicing it. It is therefore a product that is put forward in Valais. Furthermore, thanks to the equipment we have for the bicycles, it is also feasible to practice this sport in winter.

Thirdly, a very old and known activity is being developed and modernized; hiking. It is being changed by creating “wellness hiking” or “afghan hiking”. The first one is a very nice barefoot walk which is composed of fourteen “stops” that make you discover shiatsu relaxing techniques. You can auto-massage your body by putting pressure on some precise energy spots. The second hiking type is a method that lets you combine your respiratory rhythm and your pace.

 

To conclude, these activities are slowly becoming more and more important for the ski stations because snow is becoming less and less frequent. Developing basic activities, we all know into new experiences and products is a ver good opportunity for ski resorts.

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Nendaz Poster Infographic

post by : Teixeira Araujo Anabela



This Poster infographic presents Nendaz showing the general information about this ski resort.

Such as the height, the number of inhabitant, beds and restaurant.

 

It also gives information about the activities tourits can do in Nendaz the whole year.

 

And the challenges that Nendaz could improve to attract new targets, be more sustainable and make more profit.

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Leukerbad

post by : Roulet Marc



Infographic explaining the winter and summer offers of Leukerbad, along with facts and figures about the town and its surrondings. We try to provide ideas so as to improve the existing offer and reduce the number of cold beds, especially in summer, although Leukerbad is doing fairly well when compared to other alpine destinations in Valais.

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