Swiss Peak Resorts

post by : simona.sauter



Was sind Swiss Peak Resorts?

Die Swiss Peak Resorts sind ein neues Ferienkonzept, das dem Schweizer Bergtourismus «mit einem fortschrittlichen Wirtschaftsmodell eine neue Dynamik verleihen» soll. Die Gäste der Swisspeak Resorts bekommen eine mobile App zur Verfügung gestellt, mit der sie ihren Aufenthalt mit einigen Klicks organisieren können. Die Buchung der Unterkunft, die Miete der Ausrüstung oder die Reservation eines lokalen Restaurants kann mit der App organisiert werden.

Ursprung

Hinter der Marke «Swisspeak Experience» steht der Mountain Resort Real Estate Fund SICAV. Philippe Lathion, ehemaliger Direktor von Télénendaz, gründete 2011 diesen Investmentfonds, der den Bau von Ferienhäusern in den Alpen finanziert. Diese werden nun vom Swisspeaks Resort mit einem Anteil an Hotelservices verwaltet. Sie strebt eine jährliche Auslastung von 50% an, in einem Walliser Hotelmarkt, der sich um 40% dreht. Vermarktet werden die Unterkünfte durch Interhome.

Vorteile

Für Roger Müller, Country Manager von Interhome Schweiz, hat dieses Resort gleich mehrere Vorteile. "Es befindet sich nur zwanzig Meter neben dem Skilift. In den Ferienwohnungen ist alles integriert. Der Gast kann einfach kommen und seinen Aufenthalt geniessen. Über eine eigene App hat er zudem die Möglichkeit, Zusatzleistungen in der Region zu buchen."

Standorte in den Schweizer Alpen (bestehend und geplant)

Das erste Resort wurde im Dezember 2017 in Vercorin eröffnet. Es zählt rund 450 Betten in Schlafsälen oder Wohnungen. Es handelt sich um Standard-Wohnungen mit 2 bis 8 Betten und einer Küche. Ausgestattet ist das Resort mit Kids Club, Gaming Room, Weinbar, Kaffee-Corner, Wellnessbereich, Sportgeschäft, Ski- und Veloräumen und einer Verkaufsfläche.

Zehn Swisspeak Resorts sollen bis 2024 in den Schweizer Alpen entstehen, in Vercorin, Zinal, Brigels, Grimentz, Morgins und Champéry. Bis heute ist ein Swiss Peak Resort eröffnet nämlich in Vercorin. Das Resort in Zinal wird in diesen Tagen teileröffnet werden. In Meiringen ist die Eröffnung für nächste Wintersaison geplant. Und das nächste Resort ist schon vorgesehen.

Endfrage

Ist das wirklich die richtige Lösung um leerstehende Betten zu kompensieren, wenn man immer neue Resorts baut?

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Overtourism and its consequences

post by : leonie.biba



The tourism industry grew from 25 millions international arrivals in 1950 to over 1.3 billion in 2017. By 2030, the UNWTO expects to reach 1.8 billion travellers. The impacts of this growing tourism industry may already affect various famous places. In the last few years, the term “overtourism” became quite common.

The Responsible Tourism Partnership refers to ‘overtourism’ as “destinations where hosts or guests, locals or visitors, feel that there are too many visitors and that the quality of life in the area or the quality of the experience has deteriorated unacceptably. It is the opposite of Responsible Tourism which is about using tourism to make better places to live in and better places to visit. Often both visitors and guests experience the deterioration concurrently.”


The fact that the roads may be packed with tourist vehicles or that the wildlife is scared away are typical proof of overtourism. The cases where tourists cannot view landmarks because of the crowd would also be a good example of overtourism. For example, at the Machu Picchu in Peru, the degradation of the rocks due to the visitors walking over the archeological site is such, that a law has been applied to restrain the number of visitors per day.

 

It is known that Venice, Barcelona and other big cities suffer from overtourism, but is it the case in Switzerland? Because of its geographical situation, and the competitive prices with its neighbours Germany and France, Switzerland is not able to welcome mass tourism. This is why Switzerland Tourism focuses on individual and quality tourism. However, Lucerne is one of the few places in Switzerland that suffers from overtourism. In terms of proportion, Lucerne has more tourists per inhabitant than Venice.

 

Overtourism is now a significant issue in the tourism industry. It occurs in a lot of countries, including Switzerland. As mentioned previously, several cases of overtourism exist throughout the country, despite what people may think.

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Schleuderpreise im Skigebiet Saas Fee

post by : charlott.dumas



Die Schweizer Bergbahnen kämpfen seit Jahren mir grossen Probleme. Die Konkurrenz im Ausland ist gross und der starke Franken schwächt die Skigebiete ebenfalls. Saas Fee gehört besonders zu den Sorgenkindern des Schweizer Wintertourismus. Seit dem Jahr 2010 mussten die Saastal Bergbahnen AG intensive Sparmassnahmen in Kauf nehmen. Um das zu ändern lancierten sie für die Wintersaison 2016/2017. ein Crowdfunding, bei welchem alle Teilnehmenden das Saisonabonnement für CHF 222 erhielten, sofern insgesamt 99'999 Karten verkauft werden. Die Aktion war ein Erfolg. (Erfolgszahlen in der Studie zu finden). Im Winter 2017/2018 haben sie das Angebot erweitert und auch im nächsten Winter startet das Angebot in die dritte Runde.

 

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Steepest funicular in The World

post by : myriam.reymond



After 5 years of construction, the new funicular going from Schlatti to Stoos was inaugurated on the 17th of December 2017. It is the steepest funicular of the World. Replacing the old town funicular, students use it to go home and tourists use it to get to the mountain to enjoy summer and winter activities. The funicular goes from 562 meters to 1306 in 4 minutes. It has a capacity of 136 person and 34 per cabin. As the slope goes up to 110%, the cylindrical cabins allow a rotation that keeps people horizontal. Concerning the costs, it was supposed to be 43 M but ended up being 52 M. The prices are 22.- CHF per adult and 11.- CHF per child but you can use your Swiss Travel Pass. This is an innovative idea that is good for tourism due to its location and could be applied elsewhere. 

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Escape Room

post by : jessica.rebelovi



Inspired by “escape the room video games”, this concept first started in Japan around 2007. It was called REG; real escape game. After a quick growth, Europe and North America joined the buzz by creating their own themes and locations. To this day, there are more than 2,800 escape room’s venues worldwide. The hype has been so big that investors say: “Where locking up your customers can lead to 800% revenue growth in one year”. They are trying to keep their costs low in order to favor an organic growth and possible small rooms to make sure tickets sell. 

​The game is simple; a group of 10 or more is locked in a room for 60 minutes and has to find clues in order to escape. It attracts mainly groups of friends but also families and it can even serve as team building exercises for businesses. Filled with various hidden objects, messages and codes, it’s a real teamwork to solve all the mysteries in order to collect a key and finish the game. Themes are mostly inspired from books or movies, and then becomes a theater production. “These stories have the power to make the real world a better place, by creating a game, an ordinary desk can suddenly become the hiding place of secret treasure. I think that sort of thing is fun.” The power of imagination.

Switzerland joined the fun with diverse escape rooms all over the country. They are mainly used for companies in order to develop teamwork skills. Started in 2013, it is still very new as the main rooms where only located in Zurich or Bern. Today, the most famous escape room is in Geneva and, what used to lead people to the near France to enjoy the experience, has now allowed us to live it in our own country. And what if there was an escape game pass that allowed you to visit more than one of these rooms ?

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3D Glasses & Virtual Reality in Tourism

post by : victoria.chirichi



The tourism industry has always had to cope with new technologies and learn how to master them in order to survive through all the information provided by the internet, by multiple advertisements, by radios… Even more since, with this constant evolution, it is the consumer’s behaviour itself which has evolved.  Nowadays, tourists and travellers are more willing to be autonomous and find the information needed by themselves, on the internet, rather than trust one and only source such as a book or a documentary. A few clicks on different websites can change one’s perspective.

With 3D virtual reality, the tourism industry can directly reach out the consumer through social medias without having to make the client move from its home. How? With 3D glasses that prevent the consumer of seeing anything else than the landscape displayed on screen. 

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Hotelcard - Das Halbtax-Abo für Hotels

post by : aaron.andenmat



Mit der Hotelcard, dem ersten Halbtax für Hotels, übernachten zehntausende Schweizerinnen und Schweizer regelmässig in über 600 Hotels zum ½ Preis. Die Auswahl umfasst zahlreiche Business- und Stadthotels, aber auch Wellness-, Wintersport- und Romantikhotels in der Schweiz, in Deutschland, Österreich und Italien.

Wir untersuchen die Vor- und Nachteile für Kunden und Hotels.

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Culinary experience in Switzerland

post by : andreafa.labrada



Nowadays, it is has become really important to be aware of Swiss tourists’ interests. The University of St. Gallen made a study in 2012 “Travel Market Switzerland” to learn what are the main expectations and needs of people when they go on holiday. From the Swiss tourists’ perspective traveling inbound or outbound the main motives are to relax, disconnect from daily life, and to rest. Furthermore, it is crucial for them to spend time with their loved ones.

 

Swiss Tourism launched the largest survey to come up with some observations about tourists’ behavior regarding the importance of food during their travels. The choice of the destination depends on the priority they put on the different activities. People preferring large cities as destination are interested in shopping and cultural activities, whereas rural tourists put more importance into culinary experiences because they are immersed in a natural and authentic context.

 

It is important to remember that Switzerland is not perceived as a foodie destination compared to France and Italy. Therefore, the culinary offer is not the main pull factor. Although the exception is the particular customer segment of Lifestyle Traveler, defined as High Spenders by Swiss Tourism. Indeed, this specific segment is looking for an exclusive experience in a luxury accommodation and to enjoy delicious meals in high-standing restaurants. Generally, the culinary traditions are still in the top 5 of the favorite non-sportive activities of tourists in Switzerland. Of course, the first one still remains the mountain and cable car experience.

To conclude, an idea would be to highlight more the Swiss culinary traditions in order to attract more tourists in all seasons in the Valais region. Certainly, Switzerland has the positional, and unique dishes to offer. 

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