post by : Brehonnet Marine

Get your Guide is a Swiss website, created in 2008, which provides offers that can be booked online such as trips, tours and excursions, and numerous other tourists attractions. There are promoting 25,000 various offers around the world. 

The first step is to go on the website ( or download the app on a mobile phone.

The second the customer has to put his location or use geo localisation

The third is to enter the dates of his stay or indicate the duration

Finally a selection will appear and the customer would have to click on the activity in which he is interested, in order to have the description and to be able to book.

The main advantages are a personalized wish list, no waste of paper through the online booking, best price guarantee (?) and customer support at anytime, anywhere.

On the other hand, we observed a difference in the offers between the website and the app. Also, the app is not available off-line, therefore it is an important issue for foreign travellers.

To conclude, we thought of a partnership between GetYourGuide and Valais Wallis for the promotion of the ski resorts. By delivering local insights with comments and advices, app users could choose the most suitable resorts according to theirneeds and desires. In addition, stakeholders would benefit of the app through promotion for bars, restaurants and extra activities provided in the attraction site. 



post by : Bamberg Elisabeth

Das Alice App stammt ursprünglich aus den USA und ist eine Applikation für das Smartphone, es soll den Aufenthalt des Gastes im Hotel vereinfachen. Die Mitarbeiter werden per App über die Wünsche des Gastes informiert und sollen diese so schneller erfüllen. Dies bringt grosse Zeiteinsparungen mit sich, der Kundenkontakt verringert sich jedoch. Das App ist eine Möglichkeit für den Unternehmensleiter die Arbeit seiner Mitarbeiter zu kontrollieren und stellt eine grosse Informationsquelle betreffend Kundenbedürfnissen dar. 


Mobile Apps for Visiting Cities

post by : Roulet Marc

General information

In just a short period of time, mobile devices have become a central part of people's lives. Nowadays technological advances and the ease of access to information and new products gives more power to the customer who is constantly seeking a better product or service at the lowest price possible. A costumer is no longer as faithful to a particular brand as before: if he can get a better product elsewhere at a better price, he will switch over.

In this regard, companies are forever seeking to improve their products or services in order to attract more customers and retain those they already have.

Mobile apps: advantages and disadvantages

Mobile apps designed to enhance a tourist's experience of a city have many aims, such as to provide that tourist with a tool that will enable him/her to visit a city and its attractions according to his/her own interests.

Moreover, many, if not all, are free and cater for a wide range of activities such as walking tours or museum (audio)guides. As well as being interactive, they provide user rankings for particular sites of interest.


Most are free and provide useful tips to better experience a city. They are designed in such way that they are personalised for each user according to what they are looking for. The user has the ability to choose what he/she wants to do and when he/she wants to do it, which makes him/her independent and autonomous. It is a free alternative to hiring a tour guide which some might prefer. Some apps can be used offline, which is especially useful for international tourists without an mobile internet plan who wish to use a mobile interactive map of a city. Last but not least, many such apps offer discounts to many sites and attractions as well as restaurants around a city.


These apps tend to prevent users from interacting with locals, for example, the way they would if they had to ask for directions. A tourist who has studied the app prior to their trip will not explore a city the way they would, had they not downloaded it. Although the apps might be a substitute for a tour guide, they cannot replace the passion and the personal anecdotes that these tour guides might want to share.

In Switzerland?

There is no official app for the main Swiss cities like Geneva, Bern or Zurich. However, transport apps for these cities exist, and some are better than others. Interestingly, some major nightclubs also provide mobile apps for their users, this is the case for the Bypass in Geneva for example.

Finally, many museums in Switzerland use the same app, which is