Lugano - Swiss Mediterranean Style

post by : ines.gotti



Lugano – a city with a taste of South – is a very appreciate destination for foreign tourists as well as Swiss.

The city's added value are its natural resources such as the lake and beautiful mountains. The mild climate makes Lugano a good city to relax in parks and have drinks on terraces.

Arts and architecture attracts visitors as well as museums, exhibitions, festivals, events.

Lugano being Switzerland’s third most important financial center, it is noticeable that a considerable part of the business activities is hold by trading and banks.

The city’s major attractions are lake experiences such as boat trips. There’s also a lot of parks in the city where people can enjoy the nice climate and the city’s life. Lugano offers a lot of cultural activities, excursions, sight-seeing and is a very cosmopolitan city but hasn't lost its charms.

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GVARCHI

post by : Boye Jenny



What it is:

GVARCHI is an application on the phone. Thanks to this app you can visit the city of Geneva in another way, seeing the architectural part of the city. It enables you to see the changes in the city over the time and see the future projects. There are 8 possible paths.

Those are the sites that are shown in the app.

How to use it:

You can download the app from your phone. You can select the sites that you want to see. When you arrive in front of the building, the app tells you the history and shows you the plans of the future project or how it was before the project was realised.

Target Market :

The App is more used by persons interested by architecture and civil engineering. The app was created by architects and civil engineers to show what they have done.

Advantages:

- Light design

- Interactive maps with dfferent paths proposed

- Each project and work in progress has a description, photos, plans and technical information

- Possibility tp save your favourite projects

- Research by architects and type of buildings

Disadvantages:

- Without internet, the multimedia content and maps don't load

How to apply in tourism :

Could be applied to bigger cities, with more historical buildings, instead of any building that could reach other target markets and more people.

For example, in London we could see Westminster, The Shard and other historical buildings. In Berlin, the Wall and how it used to look, the Brandenburger Tor, Alexanderplatz Fernsehturm. New York and its Statue of Liberty, Flat Iron. Rio de Janeiro Christ of the Redeemer.

 

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