GetYourGuide

post by : Brehonnet Marine



Get your Guide is a Swiss website, created in 2008, which provides offers that can be booked online such as trips, tours and excursions, and numerous other tourists attractions. There are promoting 25,000 various offers around the world. 

The first step is to go on the website (www.getyourguide.com) or download the app on a mobile phone.

The second the customer has to put his location or use geo localisation

The third is to enter the dates of his stay or indicate the duration

Finally a selection will appear and the customer would have to click on the activity in which he is interested, in order to have the description and to be able to book.

The main advantages are a personalized wish list, no waste of paper through the online booking, best price guarantee (?) and customer support at anytime, anywhere.

On the other hand, we observed a difference in the offers between the website and the app. Also, the app is not available off-line, therefore it is an important issue for foreign travellers.

To conclude, we thought of a partnership between GetYourGuide and Valais Wallis for the promotion of the ski resorts. By delivering local insights with comments and advices, app users could choose the most suitable resorts according to theirneeds and desires. In addition, stakeholders would benefit of the app through promotion for bars, restaurants and extra activities provided in the attraction site. 

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Wi-fi in public transports

post by : Harris Stefanie



Planes & Buses:

Today, inflight wi-fi is something that exists and it is supplied by many airlines, 9 of which offer it for free. There are 2 ways to connect from inside the aircraft: cellular towers on the ground and satellite. At the moment, the quality of the service is not fast enough to allow streaming but some companies are aiming to make partnerships with streaming companies. For example, Virgin America with Netflix and Jetblue with Amazon Prime. Regarding busses, the demand is increasing. The quality of service could be much better because they move slowly and are mostly in downtown areas.

 

Switzerland:

Switzerland has the advantage of being a small country. This comes in handy in terms of quality because there are not many places lacking cellular connection. Some trains are being built at the moment, which will include a wi-fi connection (Twindexx, built by Bombardier Transports). The major SBB train stations in cities are already equipped with wi-fi. Most postal busses are also equipped. Swiss (airline) does not offer inflight wi-fi at the moment.

 

Advantages VS disadvantages:

For tourists, wi-fi is a cheaper alternative to roaming. In many places where the cellular network (4G) isn’t good enough, if wi-fi is available it is a much better option. If wi-fi gets installed in all public places, it gives us promising perspectives for the future of communication. However, for now the reliability of connection in aircrafts is quite poor. Some improvements need to be made on a technical side. Also, the prices for inflight wi-fi need to become more affordable.

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