post by : Victoria Chirichiello
In order to engage locals and create an authentic experience for tourists, the Swedish Tourism Office launched the project Meet The Locals.
This volunteered-based initiative has been a success for about 1 year and offers an online platform where locals register as guides to show their perspective of the city. Among the activities offered you can hike in the Swedish nature with Mikael and Malin or bake a typical cinnamon bun with Anna.
On the website you can find all the information regarding how to choose your host, how to contact them and the prices and/or conditions for the activities they offer.
Similar activities exist in Lausanne (you can register as a local to be a free guide for tourists), however an idea would be to extend it for the whole country where any citizens could show "their Switzerland”. The website “MySwitzerland” and the websites of local tourist offices could be the platforms that connect tourists and locals.