What future has Switzerland as a holiday destination?

post by : miriam.fux

In the 1970s, the discussion was dominated by the statement that tourism is taking the risk of destroying its capital, namely its intact nature. A sensitization took place, for a careful handling of the resource landscape. 

According to a representative survey, an intact nature and a beautiful landscape are the most important pull factors for tourists to visit Switzerland. It also showed that hotel overnight stays have increased in recent years, especially in structurally weak peripheral regions, which have a wide variety of landscapes. 

The aim is to sensitize tourism promoters and visitors. To reach this aim, long-term projects with sustainable content are promoted to provide various offers to tourists.

The division of work in our society with its highly specialized working environment arises tourism additional opportunities. As a result, tourism has the opportunity to make a contribution to experience something we miss in our everyday life, for instance to maintain a dry stone wall.

The environment and tourism will benefit if the diversity and beauty of the landscape can be preserved.



post by : nadja.osterwal

Glamping is a luxurious form of camping where people stay in comfortable facilities close to nature. It is to say that Glamping is way more than just a fully equipped tent that is ready to use; it covers all kinds of exciting ways to stay the night(s), such as pods, cabins, bungalows, tipis and igloos for example. More and more campgrounds in Switzerland offer such infrastructure since it’s often more profitable than traditional forms of camping. Furthermore, it’s a great way of getting more people onto campgrounds that usually wouldn’t consider sleeping in an uncomfortable tent such as seniors for example.

The trend is on the rise not least due to the unstable political/security situation in many countries. Touring Club Switzerland (TCS), the biggest campground operator in Switzerland, had great success with their Glamping strategy in 2016 and is investing more in the current year to tie up to their prosperity.

Campgrounds should consider offering Glamping facilities such as pods or tubes since it’s a possible way of increasing the number of overnight stays during the shoulder season when it’s too cold for traditional camping. An interesting application could be to install them on mountains or along popular hiking/biking routes so that people could spontaneously stay the night without having to carry camping equipment around with them during their activity.


La découverte d’une destination à travers les sports de paggaie

post by : Rey-bellet Felicien

Les sports de pagaie (Paddlesports) connaissent un engouement toujours plus important en
Amérique du nord. En effet, aux Etats-Unis, entre 2010 et 2012, le nombre de personnes pratiquant
le kayak a augmenté de 20%, tandis que la pratique du stand up paddle a augmenté de 36%.
Pour rappel, le stand up paddle (SUP) est une activité qui consiste à se tenir debout sur une planche,
et à se déplacer à l’aide d’une pagaie. C’est un sport polyvalent, accessible à tous, et praticable sur
eau agitée ou calme.

De nombreuses entreprises se sont développées en Amérique du nord autour de la pratique du kayak,
proposant des sorties guidées alliant découverte des produits du terroir ou de la destination et sorties en
kayak par exemple.https://www.youtube.com/watch?v=Cw3cTFrXhMU

En Europe, la pratique touristique du kayak est également développée, notamment en France, dans les
gorges de l’Ardèche ou dans les gorges du Verdon. En Suisse, Il existe aussi une offre touristique au
niveau du kayak. Un site internet répertorie les différents parcours possibles :


Cependant, la pratique sportive et individuelle du SUP se développe (nouvelle tendance), mais reste
peu exploitée touristiquement. En Suisse par exemple, il n’existe que quelques possibilités de
découvrir une région en SUP comme sur le lac de Thun ou sur le lac de Zürich.
Mais étonnement, l’offre touristique sur le lac Léman alliant découverte de la région et pratique du
SUP est encore inexistante.

Il serait intéressant de développer une offre touristique sur la riviera avec différents parcours entre
Villeneuve et Lausanne, par exemple. En effet, la région offre la possibilité de combiner pratique du
SUP, découverte des attractions culturelles de la région et découverte des produits du terroir