Whats the matter horn?

post by : alain.custovic

Trends in tourism have a tendency to lead to a degraded experience in the long run. There is a point where too much crowd is just not bearable anymore. But how can one convince a tourist to skip what is supposedly a destinations "mascot"?

"The Outbound Collective" are a young passionate team who created a platform on which one can share a destination, an experience or even promote their own tourism ideas and offers. Their goal is to inspire discovery and exploration in a responsible and eco-freindly manner. Their platform gives many details and aims to increase sustainability awareness while also giving many diverse alternatives to the local bucket-list experiences.

The platform started at least two years ago in the US and has since developped its database universaly, though the range of offers can be quite narrow in some regions like switzerland. They could become a very usefull partner to diverse swiss destinations wishing to put their authenticity in the spotlight.




Urban exploration

post by : aurelie.stampfli

« Urbex » is the short name for urban exploration. It stands for the exploration of all kinds of man-made structures that have fallen into ruins or been abandoned. They can also still be active and part of the unseen side of working buildings and urban utilities. Some places to be explored in an “urbex way” can be rooftops, utility tunnels, ghost towns, cemeteries or abandoned cathedrals, hospitals and much more. To some extend it is categorized as a form of dark tourism.

Why go on an urban exploration?  Participants can be seeking for fear and adrenaline or wanting to explore places that are uncommon and unknown. Some take pictures as a proof or even a trophy. Others just like to observe and let their imagination guide them and think about what might have happened in the surroundings. They are often seen as vandals, but the explorers are respectful and their philosophy can be stated as: “Take only pictures, leave only footprints”.

The concept of exploring abandoned urban areas includes some rules in order not to damage the properties visited. Breaking, stealing, moving or tagging elements is strictly forbidden. Some explorers even ask for permission in advance before entering a place to avoid contact with the police. Rules do not take away the dangerousness of this activity, it is recommended to be trained before going on an exploration. Rotten floors, toxic waste, broken glass, stray voltage and guard dogs might be disturbing or harmful. Be careful that the strive for extreme feelings does not take over safety.

In the French-part of Switzerland an urbex community exists. As they say on their Facebook page their mission is not to protect the places to visit, but to show them before they disappear or are destroyed. People share to the community pictures of places or new spots to be visited. The administrator of the Facebook page has even created a website where we can find various maps of places to be explored or tools such as flashlights or master keys. 



post by : nadja.osterwal

Glamping is a luxurious form of camping where people stay in comfortable facilities close to nature. It is to say that Glamping is way more than just a fully equipped tent that is ready to use; it covers all kinds of exciting ways to stay the night(s), such as pods, cabins, bungalows, tipis and igloos for example. More and more campgrounds in Switzerland offer such infrastructure since it’s often more profitable than traditional forms of camping. Furthermore, it’s a great way of getting more people onto campgrounds that usually wouldn’t consider sleeping in an uncomfortable tent such as seniors for example.

The trend is on the rise not least due to the unstable political/security situation in many countries. Touring Club Switzerland (TCS), the biggest campground operator in Switzerland, had great success with their Glamping strategy in 2016 and is investing more in the current year to tie up to their prosperity.

Campgrounds should consider offering Glamping facilities such as pods or tubes since it’s a possible way of increasing the number of overnight stays during the shoulder season when it’s too cold for traditional camping. An interesting application could be to install them on mountains or along popular hiking/biking routes so that people could spontaneously stay the night without having to carry camping equipment around with them during their activity.


The Joy of Missing out (JOMO)

post by : Monney Carine

Die Freude, etwas zu verpassen.

The Joy of missing out (JOMO) wird genauso wichtig wie FOMO, The Fear of Missing out. Immer mehr Menschen müssen nicht mehr unbedingt alles haben, nicht mehr alles tun, was anderen auch tun, nicht mehr non-stop online und up-to-date sein.

Diese Entwicklung ist eine riesige Chance für den Tourismus. Die Devise in einer Welt, in der immer vernetzt sein der neue Standard ist, lautet: Leistet euch den Offline-Luxus, seid im Moment. Technologie-Müdigkeit greift um sich. Viele Menschen wollen mehr echte Erlebnisse, mehr unvernetzte Natur, mehr Stille und, eher unbewusst, die Langeweile wiederentdecken.