post by : angeliqu.bise
What is cycle tourism?
“A participant or spectator in a cycling related activity that included an overnight stay or a day trip which is more than 50 kms outside their usual place of residence.” (http://www.beecoswebengine.org)
On myswitzerland.com you can look up “national routes” and find 9 different cycling routes which go through the entire country. Wherever you live in Switzerland you’ll be able to reach at least one trail.
It appears that many things have already been put into place in Valais such as rental bikes, bike hotel, cycle guides and public transports. There are already 52 itineraries registered by Valais-Wallis Promotion and 7 by SwissMobile (2 new itineraries in 2019).
Comparison with Dolomites
Dolomites is an attractive region for cycle tourism, located in the Station of Alta Badia in Italy. It is known as a cycle tourism destination due to its international cycling event: The Dolomites’ Marathon. The strategy of Alta Badia was to create public events, develop infrastructures and call up partners. They also tried to keep the local culture and a warm atmosphere. Valais has today already a lot of cycling events, like Grand Raid, Verbier E-bike Festival, VTT World Championship and Cycling World Championship in 2020. These competitions are becoming more and more well-known. The strategy of Valais is to find emblematic routes and twin stations with foreign ones. The Canton of Valais is trying to help the development of cycle tourism but there are still some improvements to make. Valais is on the same model as the Dolomites’ one and is on a good way.
More promotion around the idea of cycle tourism
Improvement of the security (cycling paths, alerting people about the increase of cyclists on the road)
Development of trails for every kind of tourists in Valais
New event: Greedy stroll by bike
Cycle tourism could be a great opportunity for the Canton of Valais (as well as for Switzerland) in terms of attractiveness and sustainability. It is getting better and better but there are still things to improve.