post by : celine.matthijs
The rapidly changing business environment is forcing destinations to innovate in order to remain competitive. Innovation is increasingly recognized as being important for destination development.
Tourists compare destinations with one another when making travel decisions, which is why stakeholders within destinations should work together in order to better compete with other destinations.
The aim of the research, in this article I’ve read, is the identification of important elements of innovativeness that could improve destination innovativeness and development.
Tourism destination innovativeness
Protecting, maintaining or strengthening destination development is a key challenge in the tourism sector. Theories, frameworks, models or processes were developed to cope with this challenge and to provide an insight into the complexity of management
Mountain destination innovativeness
A mountain destination can be defined as a geographical, economic and social entity that incorporates companies, organizations, activities, areas and infrastructure developed to satisfy the special needs of mountain tourists. Infrastructure is a key in mountain destinations and should be in line with sustainable development. Changing demand requires a new and innovative tourism infrastructure that can contribute to proper mountain destination development.
Innovativeness can increase the destination’s ability to meet and adjust to global changes that enable the destinations to become ‘future makers’. Additional research is needed in regard to mountain destinations, especially in the field of innovation. The results also have practical implications, as they provide knowledge for destination managers and other stakeholders in mountain destinations. They can also be used as an aid to identify strengths and weaknesses and consequently achieve growth and sustainability.