The opportunities and risks of tourism in the Swiss
mid-altitude mountain areas.

post by : yasmine.burnet

Usually, a place is considered touristic based on the principle of the market economy of this region, which gives an idea of the long-term viability of economic activities. It should be as far as possible respective of both the natural and socio-cultural environment.


In Gruyere region, three levels of governments shape tourism policy.

  • The federal level exists a Swiss concept of tourism,
  • The level of the canton that concerns the legislation of the promotion and operation of the tourism sector and finally
  • The region itself that manages the planning, development and installation of tourist facilities as an association that has the advantage of ensuring more direct and more democratic approach to tourism development.


Between 1960-1990, regional tourism was one of the factors, which contributed to the development of the Gruyere region, however those results cannot be generalised to every mid-altitude mountain area of CH.


The Gruyere region has the chance to be well-known worldwide, however, the region nowadays, id going thought important changes which makes some people say that ‘’the region is close the beginning of second generation of economy> some other say < it will become one of the favourite destination of European tourists>


To analyse that, a state of paly has to be done first, then the chances and risks could be discuss.


The state of play:

  • The duration of the season: winter, because of the global warming, is getting less and less important which create an imbalance between the alps and the mid-alps where the snow is usually less important. It leads to a lack of profit in the cable way installation (Moléeon or Charmey)
  •  The short-stay tourist VS the long term: the short ones tend to take over the long ones which creates ‘cold beds’ for some hotels, quite a lot of people like to come for a day and then leave.


The development of highway brought closer some place like Zermatt, Davos, and St-Moritz and so on to the flatland, which reduced to amount of tourist in the pre-Alps region. With all those complex elements, the mid-altitude mountain areas should work together. By coordinating divers intervention such as environmental and socio-cultural events, the management of touristic activities and the modernization of the infrastructures and superstructure.



Gruyere posses many strengths such as, the fact that it’s worldwide known related to the cheese and the city of Gruyere which the castle is one of the most visited attraction of Switzerland, the central geographic situation, the accessibility, the professionalism of the people working in the restaurants or hotels, the culture, and of course the landscape which is still pretty intact. Tourists are more and more looking for authenticity and Gruyere cross all those criteria. And so on…



They have indeed to look up for there own problems as well, their internal problems.


To sum up, those region have a huge and very strong force with their particular risks but by working together and promote each other, they could indeed getting stronger and more stable.