How Technology in Tourism is Taking Travel
to the Next Level
Technology is an important aspect of our everyday routine. Indeed, we are almost inseparable from
our mobile phones and tablets. Therefore, it is time to include this useful tool in tourism and travel
experience. Undeniably, according to Trend Hunter, there are many different ways to involve
technology in order to enhance the travel experience from the point of booking to the actual vacation.
For instance, the Mondrian Hotel in New York provide to all of its 720 rooms an IPad so clients can use
it to order food, plan their stay and organize the transportation. Moreover, technology can also be
used to engage tourists. In Florida, tourists can use tools such as Tamaggo 360-Imager to capture their
travel experiences and share with other people.
The relation and the constant interaction between travellers, businesses and local population is really
an important aspect and this exchange can be assured through the use of technological devices. It
allows travellers to have a control not only on the moment but also for planning their next travel steps
according to their desires. Therefore, it’s important that those technological tools must be focus on
personal expectations and must be unique to each traveller in order to enhance the travel experience
at its best quality.
Concerning Switzerland, we have for example an application called Snukr, that allows the visitor to
choose between different activities or places. Accordingly, the app proposes you a wide range of
itineraries. It’s a two way tool because you can either select an itinerary or propose your own for other
visitors to enjoy. It already a good start but we could maybe extend the idea for example to connect
people that are in a precise region with local people in order to promote local businesses.
In any case, there’s no doubt that technology is a huge helping source for the tourism industry and
that there are plenty of thing to do with it to improve the travellers’ travel experiences.
Gotti Inès, 702_e; Djukic Maroc, 702_e
post by : Brehonnet Marine
Get your Guide is a Swiss website, created in 2008, which provides offers that can be booked online such as trips, tours and excursions, and numerous other tourists attractions. There are promoting 25,000 various offers around the world.
The first step is to go on the website (www.getyourguide.com) or download the app on a mobile phone.
The second the customer has to put his location or use geo localisation
The third is to enter the dates of his stay or indicate the duration
Finally a selection will appear and the customer would have to click on the activity in which he is interested, in order to have the description and to be able to book.
The main advantages are a personalized wish list, no waste of paper through the online booking, best price guarantee (?) and customer support at anytime, anywhere.
On the other hand, we observed a difference in the offers between the website and the app. Also, the app is not available off-line, therefore it is an important issue for foreign travellers.
To conclude, we thought of a partnership between GetYourGuide and Valais Wallis for the promotion of the ski resorts. By delivering local insights with comments and advices, app users could choose the most suitable resorts according to theirneeds and desires. In addition, stakeholders would benefit of the app through promotion for bars, restaurants and extra activities provided in the attraction site.