Les influenceurs de voyage - Un atout pour le tourisme

post by : dina.chahidru



C’est une nouvelle manière de faire du marketing. Ce sont des personnes influentes, avec un grand nombre de followers sur les réseaux sociaux qui postent des photos, vidéos sur les réseaux sociaux en donnant leurs avis sur des destinations et d’autres domaines spécifiques. Ce qui a un grand impact sur les attitudes, décisions et comportements des followers. C’est donc pour ces raisons que l’industrie du tourisme s’y intéresse. Car ils ont une grande influence sur les followers et ils ont un contact direct avec eux. Au cours de ce travail, nous nous sommes concentrés sur les diverses expériences et méthodes en lien avec les influenceurs voyageurs. En effet, nous avons commencé par nous renseigner sur le sujet de manière générale et donc au niveau mondial, puis plus particulièrement sur les cas en Suisse. Le tourisme suisse commence à se développer sur les tactiques markéting par le biais des influenceurs. Diverses compagnes de promotions réalisées dans la région, ont porté leurs fruits et ces phénomènes devraient évoluer de manière positive dans les prochains mois. Pour terminer, nous avons analysé les conseils qu’un office du tourisme pourrait recevoir afin de choisir le parfait influenceur voyage pour présenter ses points touristiques.

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Sober Sensation

post by : carmen.rothenbu



Sober sensation is a new partying concept founded by Gideon Bellin, in Berlin. The main idea is to offer a non-alcoholic and drug free party, starting and ending early. This concept is taking the afterwork party to the next level, which allows people to party during the week with low consequences for the day after. Vegertarian and vegan meals can be purchased prior to the party and healthy beverages like smoothies and juices are available to the guests during the whole evening.

 

This idea came to the mind of the CEO 9 years ago, after experiencing a Ramadan party, without any alcohol available and really appreciated the atmosphere. He recently decided to put the concept into place, after noticing a rapid growth of the health and sustainable trend. In the near future, Sober Sensation is going to expand to Europe and eventually to other continents. They plan on developing their own beverages, fashion brand and music label, as well as collaborating with charity organisations.

 

The event will take place in Switzerland this summer for the first time. In our opinion, the party will be a great success and promote the growth of a new emerging tourism trend, which is an alternative to “traditional” party tourism. A recent study revealed a considerable decrease in alcohol consumption for people above 15 years old in Switzerland (Retrieved from www.suchtschweiz.ch). Moreover, the scarcity of this kind of events makes people willing to travel greater distance. In addition, the health trend has never been as popular as today and will help Sober Sensation to be successful.

 
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Escape Room

post by : jessica.rebelovi



Inspired by “escape the room video games”, this concept first started in Japan around 2007. It was called REG; real escape game. After a quick growth, Europe and North America joined the buzz by creating their own themes and locations. To this day, there are more than 2,800 escape room’s venues worldwide. The hype has been so big that investors say: “Where locking up your customers can lead to 800% revenue growth in one year”. They are trying to keep their costs low in order to favor an organic growth and possible small rooms to make sure tickets sell. 

​The game is simple; a group of 10 or more is locked in a room for 60 minutes and has to find clues in order to escape. It attracts mainly groups of friends but also families and it can even serve as team building exercises for businesses. Filled with various hidden objects, messages and codes, it’s a real teamwork to solve all the mysteries in order to collect a key and finish the game. Themes are mostly inspired from books or movies, and then becomes a theater production. “These stories have the power to make the real world a better place, by creating a game, an ordinary desk can suddenly become the hiding place of secret treasure. I think that sort of thing is fun.” The power of imagination.

Switzerland joined the fun with diverse escape rooms all over the country. They are mainly used for companies in order to develop teamwork skills. Started in 2013, it is still very new as the main rooms where only located in Zurich or Bern. Today, the most famous escape room is in Geneva and, what used to lead people to the near France to enjoy the experience, has now allowed us to live it in our own country. And what if there was an escape game pass that allowed you to visit more than one of these rooms ?

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How Technology in Tourism is Taking Travel to the Next Level

    

How Technology in Tourism is Taking Travel to the Next Level Technology is an important aspect of our everyday routine. Indeed, we are almost inseparable from our mobile phones and tablets. Therefore, it is time to include this useful tool in tourism and travel experience. Undeniably, according to Trend Hunter, there are many different ways to involve technology in order to enhance the travel experience from the point of booking to the actual vacation. For instance, the Mondrian Hotel in New York provide to all of its 720 rooms an IPad so clients can use it to order food, plan their stay and organize the transportation. Moreover, technology can also be used to engage tourists. In Florida, tourists can use tools such as Tamaggo 360-Imager to capture their travel experiences and share with other people. The relation and the constant interaction between travellers, businesses and local population is really an important aspect and this exchange can be assured through the use of technological devices. It allows travellers to have a control not only on the moment but also for planning their next travel steps according to their desires. Therefore, it’s important that those technological tools must be focus on personal expectations and must be unique to each traveller in order to enhance the travel experience at its best quality. Concerning Switzerland, we have for example an application called Snukr, that allows the visitor to choose between different activities or places. Accordingly, the app proposes you a wide range of itineraries. It’s a two way tool because you can either select an itinerary or propose your own for other visitors to enjoy. It already a good start but we could maybe extend the idea for example to connect people that are in a precise region with local people in order to promote local businesses. In any case, there’s no doubt that technology is a huge helping source for the tourism industry and that there are plenty of thing to do with it to improve the travellers’ travel experiences.

Authors

Gotti Inès, 702_e; Djukic Maroc, 702_e

Sources

http://www.trendreports.com/article/technology-in-tourism

http://mobileworldcapital.com/smart-destination-retail-workshop-comertia/

https://www.snukr.com/

http://www.jdt.dk/wp-content/uploads/2016/05/banner11.jpg

Paléo Festival

post by : marc.jonin



Le Paléo Festival est un évènement musical se déroulant chaque année dans le courant du mois de juillet sur la plaine de l’Asse à Nyon. Attirant 230’000 spectateurs sur 6 jours chaque année, le Paléo est un rassemblement musical majeur en Suisse. En activité depuis 1976, le festival a connu une croissance régulière dans tous les domaines.

En plus de l’offre musicale, la plaine l’Asse propose également divers stands de nourriture du monde entier ainsi que diverses animations. Le camping est également ouvert pour les festivaliers les plus assidus. Cet évènement éclectique permet à toutes les classes de la société de se rassembler.

Durant une semaine, la plaine de l’Asse se transforme en un petit village indépendant avec sa restauration, ses hébergements et ses animations. On pourrait définir le lieu comme une enclave touristique temporaire.

 

Présentation Prezi : http://prezi.com/zuhev4awc8cw/?utm_campaign=share&utm_medium=copy&rc=ex0share

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Oenotourisme à Chablais

post by : julielau.marion



L’oenotourisme

Définition

L’œnotourisme également appelé tourisme vitivinicole ou œnologique est une forme de tourisme proposant la découverte des régions viticoles ainsi que leurs productions.

Les activités de l’œnotourisme:

•       Les dégustations de vin, l’apprentissage de l'œnologie et l’analyse sensorielle,

•       La visite des caves et des vignobles ainsi que la rencontre avec les propriétaires

•       et les vendangeurs,

•       La connaissance des cépages, des terroirs, les classifications et appellations,

•       Le patrimoine historique et culturel : visite de musées et découverte des architectures

•       La gastronomie,

•       Le bien être avec la vinothérapie,

•       Promenades et randonnées dans les vignobles, survols en montgolfière ou en avion.

Présentation du Chablais

Tout d’abord, le Chablais s’étend sur deux cantons et 28 communes. Nous allons ici nous intéresser plus particulièrement à la ville d’Aigle. Elle comprend 9'794 habitants au 31 décembre 2015.

Tout autour du Château d’Aigle, on peut compter une surface totale de 132 hectares dédiés à la vigne. 110 hectares sont consacrés au blanc et 22 au rouge.

Il y a dans cette ville différentes activités liées au tourisme, comme le musée de la vigne et du vin qui se trouve dans le Château lui-même. On peut également faire des promenades gourmandes dans le sentier du Chablais avec ici et là des panneaux explicatifs.

Importance de l’office du tourisme à Aigle

Pour prendre des décisions, l'office de tourisme d'Aigle ne se base pas trop sur les statistiques, car le nombre le personnes qui visitent, par exemple, le château d'Aigle, ne viennent pas forcément pour le vin. De plus, les statistiques de la région ne prennent en compte que les touristes, donc les personnes qui font au moins une nuitée et pas les excursionnistes des caves.

D'ailleurs, les statistiques sur les caves à vin nous démontrent qu'il y a beaucoup d'acheteurs qui s'y fournissent autres que les visiteurs de ces dernières. Il y a un projet cantonal (Vaud) pour le développement de cette forme de tourisme. Ils ont mis en place un itinéraire sur le smartphone pour les différentes ballades dans le domaine viticole. Ils offrent également une nuit d'hôtel avec une bouteille et/ou une visite des caves à la clé. C'est grâce au retour de ces offres que l'on sait si le client est intéressé ou pas à ce tourisme.

Le marketing est établi par le canton de Vaud, mais il ne met pas forcément les vins en avant. L'office du tourisme pratique une forme «  d’éco-tourisme  », car il a des partenariats avec les musées, vignerons et hôtels sont de la région. Le public étranger le plus représenté est les français et les anglais, ils sont là en vacances, mais ils ne sont pas venus pour le vin, mais cela rajoute une offre à leur séjour. La mission de l'office du tourisme est de mettre en avant le vin par différentes manifestations originales comme le  : Chablais Wine Award.

L'office du tourisme est donc le moteur de la mise en avant de l'oenologie de la région en rassemblant les partenaires locaux.

Impact de l’oenotourisme dans la région d’Aigle

Les statistiques restent difficiles à trouver. En effet, il n’existe pas de billetterie à l’entrée des caves. Toutefois, Aigle Tourisme a pu nous transmettre le nombre de verres vendus durant les caves ouvertes, soit ; 4433. Ce chiffre représente donc le nombre de participants à ce week-end de Pentecôte. Le public cible de ce type de tourisme dans cette région est les Suisses-allemands. Les caves et l’Office du Tourisme collaborent avec l’Office du Tourisme du Canton de Vaud ainsi que l’Offices des Vins Vaudois pour promouvoir l’oenotourisme. Vaud Terroir organise également des formations dans les 5 caves certifiées du Chablais.

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Perceptions of tourism products

post by : Moser Luca



Xu, J. B. (2010). Perceptions of tourism products. Tourism Management31(5), 607-610.

Since the development of the tourism industry, many people had tried to identify the tourism products and their elements but not many research had been done on it. Smith (1994) was one of the first to split up the tourism product into five basic elements: physical plant, service, hospitality, freedom of choice and involvement. We have to imagine this elements inside two concentric circles with the physical plant placed at the core and the other elements in a series of encapsulating shells. The elements are ranked from the core to the shells, according to their importance. In (Sharma, 2007), Bill Hardman Sr. noted that a “tourism product is whatever is put into the promotion. … It could be a whole community or an individual facility, such as a park (a site) or a hotel (a property)”. For smith, both marketing and supply-side missed the essence of the tourism product and failed to generate a generic tourism product model. He propose his framework to “acknowledge the role of human experience in the tourism product, [as well as] identify which elements can be empirically measured for an estimate of the economic magnitude of the industry”. In order to understand the tourism perceptions of tourism products with the help of Smith’s framework, a study had been done with 79 students, from the school of hotel and tourism management at a Hong Kong university, which had a professional knowledge of tourism management. A list of 15 tourism products, mainly related to Hong Kong and Macao such as: Theme parks, resorts, airlines, festivals, etc.; were given to the students and after their consummation, they participated at a survey rating the importance of five elements of these tourism products. The results showed that they perceived the physical plant to be the core of tourism products, paralleling Smith’s notion. The other four elements were seen as having roughly equal levels of importance in contributing to tourism products and not only competing but complementary. To summarize, it helped to understand that a tourism product comes into existence when the five elements are correctly and successfully integrated to catch the attention of tourists and further satisfy their multiple needs. Furthermore, attention needs to be paid to the nature of particular products and the fact that the requirements of groups of customers vary.

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Cultural geographies in tourism

post by : Grothe Noa



Crang, M. (2004). Cultural geographies of tourism. A companion to tourism5, 74.

Tourism is seen as a destructive force, but also as a productive and transformative process. It is a reflexive process form which all can learn from. It brings culture back to life. The encouragement of cultural activities has created cultural renewal: people want to become modern as well as stay in touch with their roots. Tourism culture takes different forms, such as the masculine endeavor: the discovery of wild Canada is associated with masculine achievement. Or else people search for natural scenery. The Niagara Falls have been associated to honeymoons. Tourism culture is also about texts written by tourists on their journey. A semiotic analysis of these materials can tell us something of how a place is being shaped, by examining who or what is depicted. Sacralization of some places depend on texts and stories that circulate elsewhere or around the site so that our sense of having visited somewhere special is premised upon other signs and texts. Markers create the sites and destinations are shaped for tourist in a special way.

Destination also have to do with practice done by tourists, like for instance the evolution of beach resort. Tourism is a set of skills and competence, and most definitely not something innate or natural. For some the aim of effects of travel is not just experience a destination but to change our “self” as part of a more or less explicit project of “self-creation”. Travel is a way to be ourselves: it can be done through a gap-year, as means to “find ourselves” and “who we are”. We bring our backgrounds and desires, but also impacts on our sense of self. Different holidays have different values according to people doing it.To conclude, Crang says that places are made, done, and performed and through making, doing and performing, the tourists become, well, tourists. In other words, places and tourists are processual. Identities are formed through process of identification and self-realization. Tourism of geography is not a set of fixed boundaries, but rather about a set of practices that constitute notions of “over there” and “over here”.

   DOWNLOAD

A COMPANION TO TOURISM .pdf


Authors

Grothe, Noa - 702_e (2015)

 

Sources

  • M. Crang, M. (2009). Cultural geographies of tourism. In Lew, A., Hall, C. M. & Williams, A. M. (eds.) A Companion to Tourism..(pp. 74-84). Oxford: Blackwell Publishing Ltd.

Collaborative commerce in tourism: implications for research and industry

post by : Houle Thomas



Sigala, M. (2014). Collaborative commerce in tourism: implications for research and industry. Current Issues in Tourism, (ahead-of-print), 1-10.

Nowadays, through social media and the easy access to internet people are interacting more and more amongst them. Not only to communicate but to sell, buy, compare, share, trade, exchange their own goods or services! This connection of people making business together called collaborative commerce is becoming really trendy! Airbnb.com, homeexchange.com, kitchensurfing.com are all examples of trade made by consumer to consumer (C2C) and with its evolution, collaborative commerce tend to become a consequent competitor for tourism industry! The exclusivity and authenticity of those experiences is something we can’t buy therefore is really difficult to compete for tourism suppliers! This kind of social commerce is remolding the transactions behaviors and the marketplace. Indeed trades and transactions are often made without the use of money but with exchange of goods or services or even virtual money such as Bitcoin. This alternative offers great social values and a sustainable aspect where instead of buying new goods and services, people share them amongst them and save money by giving of their time and knowledge which is sometimes more valuable than money! Even if this new emerging business is growing, conventional tourism still has the advantages to provide safety, quality and warranty that is sometimes not the case in collaborative commerce where we can be surprised or really disappointed somehow. Traditional tourism firms have to be innovative to compete against those people trading their own goods. It’s not possible to offer the same homely feelings but they have to imitate or create a substitute where people could do the same transactions and experiences.More researches in this new wave would be significant in order to understand more how it works and how could tourism suppliers adapt themselves or how could they compete by providing similar or better offers.

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Le Bleisure et la génération Y: les nouvelles tendances du tourisme d'affaire et leur application en Suisse

post by : Rey-bellet Félicien



En 2014, la séparation entre vie professionnelle et personnelle est de moins en moins
évidente. C’est l’occasion pour le tourisme d’affaire de s’adapter aux nouveaux voyageurs
sous une forme innovante: le bleisure. Sous l’impulsion de la génération Y, cette nouvelle
forme de tourisme allie voyages professionnels et loisirs. Ce nouvel élément permet un
élargissement et une adaptation de l’offre touristique dans les villes principalement. Certaines,
comme Genève en Suisse, ont pris les devants et se sont d’ores et déjà adaptées à la nouvelle
clientèle du bleisure.

 
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