Wirtschaftliche Gesundheit der Schweizer Bergbahnen

post by : nadjasop.kachele

Das Geschäft für die Wintersportbergbahnen wurde in den letzten Jahren von vielen negativen Punkten beeinflusst. Nicht nur die warmen Temperaturen und der starke Schweizerfranken, sondern auch das allgemein rückläufige Interesse für den Schneesport setzte den Bergbahnen zu. Zusätzlich ist die Investition in neue Anlagen eine massive Belastung für die Wintersportbergbahnen.

Hingegen profitieren die Ausflugsbahnen von einer positiven Trendentwicklung und der steigenden Anzahl an ausländischen Gästen. Die Zahlen der Ausflugsbahnen stiegen in den letzten Jahren rasant an, die Titlis-Bahnen erhöhten beispielsweise ihren operativen Gewinn um 115 %.

Als Lösung ergibt sich beispielsweise die Fusion kleinerer Bergbahnen zu grösseren Unternehmen. So können insbesondere Kosten gespart werden und die Werbeaktionen können gemeinsam durchgeführt werden. Zudem fällt die gegenseitige Konkurrenz weg.

Eine weitere Massnahme um dem sinkenden Trend im Wintertourismus entgegenzusetzen ist der alternative Wintertourismus. Das heisst, es wird vermehrt ein Augenmerk auf Aktivitäten neben den typischen Winteraktivitäten (wie Skifahren) gesetzt. Die Stockhornbahnen bieten ihren Gästen beispielsweise Übernachtungen im Iglu oder fischen im gefrorenen Bergsee an.



Travel without children, a growing market

post by : carmen.rothenbu

Nowadays, more and more people are seeking for a peaceful holiday. It does not only concern couples but also groups of friends, elderly and younger people. We could think that these people dislike children but this is not the case; most of them are parents or grand-parents and just need a break. Therefore, this market has become very popular mainly in Europe. Hotels, restaurants, airlines and cruises started to instore an age limit for their customers. The main cause of this trend is the aging population.

Up to now, there are over 700 Adults-Only hotels, the majority in Europe. Each of these establishment has its own age limit. As instance, the Iberostar Hotel chain set the age limit to 14 to some of their hotels. In Valais, the hotel Royal de Riederalp is the only hotel in Switzerland that forbids children under 12 years old. Other tourism companies follow this trend. Malaysia Airlines bans children under 2 years old from the first class.

Is this trend really ethical? The opinions are divided. Obviously, if you spent a large amount on an airline ticket, you expect not being disturbed by a crying baby. On the other hand, children have the same rights than adults. This is why this trend got a lot of media attention around the discriminatory aspect of the situation. In order to avoid negative publicity, certain establishments do not officially forbid children but they do it in an implicit way. For example, restaurants stop offering Kids Menus, baby chairs or drawing pens.


Escape Room

post by : jessica.rebelovi

Inspired by “escape the room video games”, this concept first started in Japan around 2007. It was called REG; real escape game. After a quick growth, Europe and North America joined the buzz by creating their own themes and locations. To this day, there are more than 2,800 escape room’s venues worldwide. The hype has been so big that investors say: “Where locking up your customers can lead to 800% revenue growth in one year”. They are trying to keep their costs low in order to favor an organic growth and possible small rooms to make sure tickets sell. 

​The game is simple; a group of 10 or more is locked in a room for 60 minutes and has to find clues in order to escape. It attracts mainly groups of friends but also families and it can even serve as team building exercises for businesses. Filled with various hidden objects, messages and codes, it’s a real teamwork to solve all the mysteries in order to collect a key and finish the game. Themes are mostly inspired from books or movies, and then becomes a theater production. “These stories have the power to make the real world a better place, by creating a game, an ordinary desk can suddenly become the hiding place of secret treasure. I think that sort of thing is fun.” The power of imagination.

Switzerland joined the fun with diverse escape rooms all over the country. They are mainly used for companies in order to develop teamwork skills. Started in 2013, it is still very new as the main rooms where only located in Zurich or Bern. Today, the most famous escape room is in Geneva and, what used to lead people to the near France to enjoy the experience, has now allowed us to live it in our own country. And what if there was an escape game pass that allowed you to visit more than one of these rooms ?



post by : nadja.osterwal

Glamping is a luxurious form of camping where people stay in comfortable facilities close to nature. It is to say that Glamping is way more than just a fully equipped tent that is ready to use; it covers all kinds of exciting ways to stay the night(s), such as pods, cabins, bungalows, tipis and igloos for example. More and more campgrounds in Switzerland offer such infrastructure since it’s often more profitable than traditional forms of camping. Furthermore, it’s a great way of getting more people onto campgrounds that usually wouldn’t consider sleeping in an uncomfortable tent such as seniors for example.

The trend is on the rise not least due to the unstable political/security situation in many countries. Touring Club Switzerland (TCS), the biggest campground operator in Switzerland, had great success with their Glamping strategy in 2016 and is investing more in the current year to tie up to their prosperity.

Campgrounds should consider offering Glamping facilities such as pods or tubes since it’s a possible way of increasing the number of overnight stays during the shoulder season when it’s too cold for traditional camping. An interesting application could be to install them on mountains or along popular hiking/biking routes so that people could spontaneously stay the night without having to carry camping equipment around with them during their activity.


Olympische Spiele in Sion 2016

post by : tina.haueter

Eine der grössten Debatten, die es momentan in der Schweiz gibt, ist die Frage über die Kandidatur für die olympischen Winterspiele in Sion für das Jahr 2026. Die Schweiz muss ihr Kandidaturdossier bis Anfang 2019 beim IOK einreichen. Die Entscheidung über eine Kandidatur wird voraussichtlich im Juni 2018 von den Austragungskantonen getroffen und durch das Wallis schliesslich entscheiden. Das Projekt ist sehr kostenspielig, da bereits das Einreichen der Bewerbung 25 Millionen Franken kostet. Die Befürworter dieses Grossprojektes sehen Vorteile wie die Promotion des Schweizer Tourismus und damit eine Erhöhung der Logiernächte. Ein weiterer Aspekt der für die olympischen Winterspiele spricht, ist die Schaffung von Arbeitsplätzen vor, während und nach der Durchführung. Jedoch sprechen auch viele Aspekte gegen eine Bewerbung beim IOK. Zum Beispiel kann nicht die ganze Schweizer Bevölkerung bei der Abstimmung teilnehmen. Für eine Gastgeberrolle ist die Schweiz nicht mit genügend Sicherheitspersonal und Infrastruktur ausgerüstet. Die Frage stellt sich auch nach der Wichtigkeit dieses Anlasses und ob Kosten und Ertrag übereinstimmen. Zusätzlich gilt es abzuschätzen, ob wir uns nicht besser um unsere Probleme wie die AHV bemühen sollten. Trotzdem muss man sich die Wichtigkeit dieses Anlasses bewusst sein und die möglichen Chancen für die Schweiz im internationalen Wettbewerb.


Hotel rooms for several hours.

post by : veronika.nedachin

Based on the article from L’UsineDigitale published on the 21st November 2016.

Nowadays, the industry of tourism is developing very fast. Every year there are new trends which are appearing in terms to attract clients and to offer the best quality of service. Hospitality industry is not an exception. Due to the increasing demands from the customers side and rising competition the , accommodation providers and booking platforms should react really fast and show the constant improvement. More and more different type of offers are appearing on the market, some examples would be: flexible arrival and departure hours, cards for the public transport and even an availability to get a room in the hotel for several hours. 

As the study shows there is a high demand for renting a room not for the whole night, but for several hours, especially during the day time. Previously, this offer has existed only in several hotels (normally, hostels and limited service ones) and few cities. However, now the situation has dramatically changed. Therefore, several booking platforms in the cooperation with hotels and other accommodation providers started to offer this opportunity. This service is getting more and more popular in European countries, Canada and the USA. The main providers are Dayuse, Byhours and Recharge and even Booking.com. Airbnb platform does not propose this offer for the current moment.

After analyzing all these websites I have decided to base my observations on Dayuse as I have noted that it had the biggest amount of offers for the chosen date (for the region of Geneva). Moreover, it is widely used in Switzerland and is specializing on the type of service chosen for this study. The growth of a company and its success is also incredible as in 2015 the revenue was 10 million and in 2016 it has achieved a turnover of 20 million euros. This website is working as a booking platform. Customers are able to choose their aimed destination and the date. Afterwards, they would be forwarded to the page with all the offers for the region. These offers include the name of the hotel, an exact city of the location and then available hours of the stay and the price.

As it has been already mentioned, this trend is applicable to Switzerland as well. DayUse is cooperating with a huge amount of Swiss hotels all around the country. This offer is a good opportunity for both, customers and suppliers of the service. First of all, it helps hotels to maximize profit as there is a high percentage of empty rooms during the day time. Moreover, the same room can be sold several times per day. Finally, it attracts new type of costumers who would not consider an option to book a hotel for the night (Ex. transit flight passengers). The applications of this offer may vary. For sure, it will attract business customers who are coming to such cities as Zurich and Geneva for the working purposes, as

1.)    People who are having a day-long conference and who would like to have a rest for several hours.

2.)    People who are having business meeting, so a hotel room can be a replacement of a meeting room. (applicable while there are only a few participants, or for VIP customers who would prefer a 5-star hotel room and less formal atmosphere).

This service is attracting not only business customers, but also leisure customers. More and more people are travelling by car and would also like to have a rest meanwhile, some couples are attracted by this offer as they are searching for a new experience. Therefore, this trend is very practical and becoming more and more popular.

However, there are still a lot to improve. First of all, there is a limited list of hotels available in Switzerland. In the region of Geneva there are quite a lot of different properties from different categories, while in the Canton of Vaud there are really few offers per city. There are no offers for one hour, the minimum is three hours, as in other countries you are able to book a hotel for this period of time. Therefore, this service should be further developed in the region, as Switzerland has a high potential, because the destination itself attracts a lot of tourists, it has several airports with a huge number of international flights and is hosting a lot of international conferences and meetings. 


Eco-Lodges in Switzerland

post by : jie.liu

As the conflicts between mass tourism and environmentalism have gone severe than ever, some stakeholders in tourism industry have realized the importance of Ecotourism. Taking example of the hospitality industry, many luxury chains and boutique properties have taken advantage of the ecological concept and tried to bottle it and market it to the guests.

However, back to the 70s, some Swiss lodges have already been following the ecological concept of hospitality, which means controlling the use of energy and water, recycling the waste, purchasing local and regional ingredients, as well as employing staff living nearby to minimize motorized transport and maximize the common good in the community.

Perhaps the biggest problem, for both hoteliers and travelers, is the definition of eco-lodges, that is to say, how green and ecological shall an eco-lodge reach? There is not yet a standardized answer to it. With a growing conscious for the environmental issues among travelers, the most important criteria for an eco-lodge maybe whether it can teach even concerned travelers a thing or two to live better under the consideration of our planet once the vacation ends.


Preisdumping der Skipässe

post by : charlott.dumas


Seit letztem Jahr sinken die Preise der Jahresabos in vielen Skistationen. Saas Fee, als Vorreiter, hat den Anfang gemacht.  Gründe dafür können der starke Franken, die grosse Konkurrenz aus Österreich, Deutschland und Frankreich sein.

Saas Fee bot in der Saison 2016/17 sein Jahresabonnement für 222 Franken an, insofern 100 000 Personen ein Abo im Vorverkauf bestellen. Durch diese Aktion stiegen die Logiernächte um 15%, die Ankünfte sogar um 22%. Der Umsatz erhöhte sich um 20%. Am Saisonstart war der Umsatz vom vorderen Jahr bereits erreicht.
Dank diesen guten Zahlen haben sich die Bergbahnen Saas Fee dazu entschieden, das Angebot in diesem Jahr wieder anzubieten, doch es genügt, wenn 77 777 Personen zuschlagen. Investiert man 111 Franken mehr, erhält man die Wintercard Gold. Diese beinhaltet nebst dem Skiabo zahlreiche Reduktionen.

Das Berner Oberland nahm sich ein Beispiel an Saas Fee. Sie bieten neu ein gemeinsames Abo für 666 Franken für 666 km Pisten an. Auch 25 Skigebiete in der ganzen Westschweiz haben neu ein vereintes Abo, der Magic Pass ab 359 Franken. Andere wie 4 Vallées, Portes du Soleil und Brigels haben ebenfalls die Preise ihrer Jahreskarten gesenkt.

Wir freuen uns auf die kommende Skisaison. Was jetzt noch fehlt ist der Schnee.




post by : doriane.burgat

Ende Juni 2017 wurden in der Schweiz 29'595 Airbnb-Objekte mit 80'227 Betten erfasst, was einem Durchschnitt von 2,7 Betten pro Objekt entspricht. Dies ist ein Zuwachs von 11’000 Objekten in nur einem Jahr.

In der Schweiz macht der Anteil der Airbnb-Betten heute 30% des Hotelangebots aus, was einem Anstieg von 5 Punkten in 6 Monaten entspricht. Der Anteil der Airbnb-Betten am Hotelangebot explodiert im Wallis von 57% auf 73% in nur 6 Monaten.

Im Vergleich zu den verfügbaren Hotelbetten nimmt der Anteil der auf Airbnb zur Verfügung gestellten Betten stetig zu. Dies ist natürlich hauptsächlich auf die Stagnation der Hotelbetten auf nationaler Ebene zurückzuführen. Von 8% im Jahr 2014 und 13% im Jahr 2015 ist dieser Anteil seitdem bis Anfang 2017 auf 25% und sechs Monate später sogar auf 30% gestiegen

Insgesamt werden die rund 30'000 Airbnb Objekte in der Schweiz von 20’040 unterschiedlichen Hosts verwaltet. 

Man sieht, dass Airbnb überall mehr Popülar wird und immer mehr Leute Airbnbs buchen. 


Pass St-Bernard

post by : maiwenn.gendre

Small seasonal resorts are struggling to remain open and worthwhile, there are different ways to survive financially that are being tested in Switzerland. We decided to talk about the Pass St-Bernard, for its will to stay independent as a small community.

The objectives of the Pass are to get people’s attention on the St-Bernard region and to make it more accessible. It is very attractive due to its low cost and the wide variety of offers it gives access to. It distinguishes itself by promoting both the summer and winter activities and emphasizes on the fact some can be practiced all year round. This has the advantage to reduce the number of cold beds and does not only benefit the ski resorts but also the whole regional economy.