Halal Tourismus

post by : Olivia Krattinger



Das Reiseverhalten der Muslime hat sich in den vergangenen Jahren stark gewandelt. Religiöse Ziele wie Mekka rückten in den Hintergrund und boten dem Reisevergnügen Platz. Damit die arabischen Gäste ihre Religion auch in ihren Ferien ausleben können, hat sich der Halal-Torismus entwickelt. Hotels passen ihr Angebot an, indem sie Gebetsräume einrichten oder Restaurants eröffnen, die Halal-Fleisch anbieten.

Die Schweiz ist ein beliebtes Ziel bei den Muslimen. Im Jahr 2015 wurden 929'000 Übernachtungen von arabischen Touristen gezählt. Im Vergleich zum Jahr 2000 bedeutet dies ein Zuwachs von 390%. Dieser Trend ist trotz dem Minarett-Verbot und der aktuellen Burka-Debatte weiterhin steigend. Arabische Besucher sind in der Schweizer Tourismusbranche gerne gesehen. Sie können sich den teuren Franken leisten und geben täglich bis zu 460Euro aus. Zu den beliebtesten Halal-Reisezielen in der Schweiz gehören Genf und auch Interlaken. 

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Geocaching

post by : Vincis Alessia



What is it?

The Geocaching is a treasure hunt game played outdoor where the people have to look for treasures only having some clues and GPS-coordinates. When you get to the location it is in most cases an unusual and wonderful place. Moreover the cache contains a log book where you can write your name or anything you want as a proof that you found the cache. In certain cache you will discover object that you can take but if you take one you have to leave another object.

Advantages

The registration is free of charge plus it is highly entertaining and family friendly. It allows you to discover beautiful places all around the world whenever you want and can autonomously. Furthermore anyone can hide and seek a cache 24 hours a day, 7 days a week.

Disadvantages

Some problems that could happen and spoil your adventure would be a missing cache or a full log book. Additionally it could be hard to find because the GPS-coordinates are not precise enough. If you want to consult fully the map on your mobile phone you have to be premium member.

Application to tourism

The treasure hunt is a great activity which enables you to discover cities, countries, landscapes, even your home town… Although you are in a foreign country without any internet, Geocaching provides a simple solution which is to buy a GPS directly on their website which is a bit expensive (109$ - 500$). This GPS would work everywhere and be more precise than you mobile phone.

In Switzerland this could be a great tool to promote a city or region in making a huge treasure hunt where people could find and win prices or discover Switzerland through topics with postcards, maps, explanation, and address of a helper that could inform you about where you are.

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The FriPass

post by : Romanens Celia



What is it ?

The Fri-Pass is a pass which gives you access to different touristic activities or places in the canton of Fribourg: you can discover culture, activities, landscapes with impressive views, and it is available for children, families, elderly people, etc.
You can choose between three different passes: one day, two days, or three days and a card for families (two adults and two children), children (6-16 years old), and adult with or without travel card. The prices vary between 20 CHF and 240 CHF. The pass offers 30 different activities and a 30% off with some partners. You can also travel for free with the public transportation and the pass gives you some ideas for walking trails as well.

How does it work?

First, you need to go on the Fri-Pass website, in a tourism office or in the railway station and buy the pass you chose. You can then discover the activities, transports, museums suggested, like for example, Maison Cailler, Castle of Gruyères, Art and History Museum, Cable car of Charmey, etc.
There are three colors related to the three kinds of offers: the green one is for the activities, the pink one for museums and the orange one for the transports. This system helps people finding what they are interested in more easily on the Fri-Pass map. When you go to the chosen activity, you only need to present your pass, a member of the staff scans the QR-code at the entrance and you can enjoy your activity or travel!

Advantages and disadvantages

The greatest advantage of the Fri-Pass is certainly its price. Indeed, as is it quite pricy travelling in Switzerland, being able to travel for free is advantageous. According to the price, it is also really interesting to take part in activities with your whole family for an affordable price; if you have to pay the entrance fees for all the family, it can be very expensive. Moreover, the Fri-Pass gives ideas for new activities to do or new ways to go.
However, a disadvantage of the Fri-Pass could be that it only lasts for a little time and it can be quite difficult to do many activities in one, two or three days, the days are then really full.

Conclusion

The Fri-Pass seems to be a good idea which could also be applied to other cantons, and we could maybe imagine an alternative which would last for a longer period so that people could enjoy their pass without having to condense the activities in a short time.

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Sharing Economy

post by : Mumenthaler Bettina



General information and definition

Sharing economy means the systematic sharing (lending) of resources, in order to maximise the use of the good/service. 

For a big part of Generation Y, also known as the Millennials, the attitude towards possessing a lot of goods has significantly changed. They don’t consider it desirable to boast with accumulating and owning a lot of expensive but mostly unused things. They are more and more opposed to the arrogant behaviour of the young rich who often show off with their possessions. For them, the action of sharing becomes more and more important, both money- and mindset-wise. Things should be used instead of just owned. For example, one shared lawnmower for a small neighbourhood.

There’s a big discussion about the concept of the sharing economy nowadays. A lot of experts are favourable to it as they say it’s good for the environment if goods are used longer than usual. Furthermore, they appreciate the new attitude towards consumption which becomes more conscious and sustainable. A negative point is the limited public that can profit of the sharing economy. You have to be an active user of the internet in order to get to know the platforms.

Future

According to the Time Magazine, the concept of the sharing economy is one of the ten ideas that will change the world in the future. One of the main reasons is the environmental factor. Looking after the environment has become more and more important. The fact that you make your contribution by sharing goods is not only thanked by nature gut also makes yourself look better.
Another idea that might be important for the future of the sharing economy is the social factor. In an increasingly anonymous world, we yearn to have social connections and may it be only with strangers with whom we share a lawnmower. The sharing economy “involves the re-emergence of community”, says Rachel Botsman, an expert of the sharing economy.

 

Application in tourism

As for the tourism branch, two inventions are changing accommodation and transportation completely these days. Airbnb introduced a new form of overnight-stay by creating a platform for private individuals to offer a spare bed in their apartment or similar accommodation. Uber used the same idea of privatizing for the transportation. Car drivers are able to offer spare seats in their cars on a journey from A to B to a large online community. The progress of mobile devices facilitates the access to online platforms where these “shared goods” can be offered, searched and booked.
In tourism, the sharing economy is on the rise: In Australia the amount of nights spent in shared accommodation (Airbnb, couch surfing) rose by 20% between 2007 and 2011. We suppose that in Valais the number of Airbnb accommodations is not as high as in major cities in Switzerland or its surrounding countries. Therefore, we see a great opportunity for locals in the tourism destinations to offer their spare beds to visiting tourists and offering them a much more personal Valais-experience.

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