post by : lucie.moret1
This article takes a closer look at a new trend of hostels and the transformation stage that the hospitality industry is experiencing with the growing market of lifestyle hotels and AirBnb. The firm Phocuswright analyses what has changed in the offer of current hostels which are adapting to a changing demand throughout the world.
New kinds of hostels such as The Generator in Europe and The Bivvi in the US offer a renewal of this kind of accommodation. They are characterised by their eclectic, young and dynamic design, but they also provide more and trendier services such as restaurants serving local food and beverages, bars with DJs and even Spas. What’s more, private rooms become more the norm, and especially private bathrooms are part of their new concept.
In terms of worldwide hostels distribution, Europe and Northern Asia have a 62% share, then Latin America with 18%, 16% are in Australia and only 4% in Northern America. Globally, the main market segment targeted by hostels are still the millennials (18-34 years old) who see travel as a life experience. They choose this kind of accommodation for their attractiveness/price, their location and most importantly the very unique social aspect of hostels.
In conclusion, hostels have always had a big impact on the young travellers as it gives them a chance to travel with a tight budget. Many aspects have changed over the past decades such as an increasing offer in services and a decreasing supply in dormitories due to a higher demand for private rooms. But on the other hand, the common living space for socialising is still present in all hostels. Despite the up-to-date transformations in hostels, non-users’ perception has not changed so far: Cleanliness and safety regarding personal belongings are still a concern to them.
Moret, Lucie - 701_e (2016); Neuenschwander, Anne - 701_e (2016)