post by : veronika.nedachin
Based on the article from L’UsineDigitale published on the 21st November 2016.
Nowadays, the industry of tourism is developing very fast. Every year there are new trends which are appearing in terms to attract clients and to offer the best quality of service. Hospitality industry is not an exception. Due to the increasing demands from the customers side and rising competition the , accommodation providers and booking platforms should react really fast and show the constant improvement. More and more different type of offers are appearing on the market, some examples would be: flexible arrival and departure hours, cards for the public transport and even an availability to get a room in the hotel for several hours.
As the study shows there is a high demand for renting a room not for the whole night, but for several hours, especially during the day time. Previously, this offer has existed only in several hotels (normally, hostels and limited service ones) and few cities. However, now the situation has dramatically changed. Therefore, several booking platforms in the cooperation with hotels and other accommodation providers started to offer this opportunity. This service is getting more and more popular in European countries, Canada and the USA. The main providers are Dayuse, Byhours and Recharge and even Booking.com. Airbnb platform does not propose this offer for the current moment.
After analyzing all these websites I have decided to base my observations on Dayuse as I have noted that it had the biggest amount of offers for the chosen date (for the region of Geneva). Moreover, it is widely used in Switzerland and is specializing on the type of service chosen for this study. The growth of a company and its success is also incredible as in 2015 the revenue was 10 million and in 2016 it has achieved a turnover of 20 million euros. This website is working as a booking platform. Customers are able to choose their aimed destination and the date. Afterwards, they would be forwarded to the page with all the offers for the region. These offers include the name of the hotel, an exact city of the location and then available hours of the stay and the price.
As it has been already mentioned, this trend is applicable to Switzerland as well. DayUse is cooperating with a huge amount of Swiss hotels all around the country. This offer is a good opportunity for both, customers and suppliers of the service. First of all, it helps hotels to maximize profit as there is a high percentage of empty rooms during the day time. Moreover, the same room can be sold several times per day. Finally, it attracts new type of costumers who would not consider an option to book a hotel for the night (Ex. transit flight passengers). The applications of this offer may vary. For sure, it will attract business customers who are coming to such cities as Zurich and Geneva for the working purposes, as
1.) People who are having a day-long conference and who would like to have a rest for several hours.
2.) People who are having business meeting, so a hotel room can be a replacement of a meeting room. (applicable while there are only a few participants, or for VIP customers who would prefer a 5-star hotel room and less formal atmosphere).
This service is attracting not only business customers, but also leisure customers. More and more people are travelling by car and would also like to have a rest meanwhile, some couples are attracted by this offer as they are searching for a new experience. Therefore, this trend is very practical and becoming more and more popular.
However, there are still a lot to improve. First of all, there is a limited list of hotels available in Switzerland. In the region of Geneva there are quite a lot of different properties from different categories, while in the Canton of Vaud there are really few offers per city. There are no offers for one hour, the minimum is three hours, as in other countries you are able to book a hotel for this period of time. Therefore, this service should be further developed in the region, as Switzerland has a high potential, because the destination itself attracts a lot of tourists, it has several airports with a huge number of international flights and is hosting a lot of international conferences and meetings.
A hotel room for several hours.pdf
Nedachina, Veronika - 701_e (2017)