post by : zayane.cherbuin
Nowadays, the hotel industry has to be innovative in order to fight the growing market share of platforms such as AirBnB. This is one of the reasons why in the last few years, we have seen many unique come to life. Pop-up hotels are one type of them, but they are not the only one.
“In 2016, we saw a growing trend in clients seeking hyper-personalized experiences,” said Tom Marchant, co-founder of parent company Black Tomato.
According to an article in Retail Touch Points, pop-ups are all about creating “exclusivity and sense of urgency.” In other ways, a pop-up is, in part, defined by its temporary existence. Given that definition, ice hotels may have been the pioneers of pop-up luxury hospitality. But today, there are now companies dedicated to focusing on transient luxury hotel spaces.
Here are a few examples of unique hotels, some of them are pop-up but not all.
Cherbuin, Zayane - 702_e (2019); Eiholzer, Jasmin - 702_e (2019)