post by : masha.fux
A Destination Wedding is a wedding held in an exciting or unusual place in a foreign country where all the people who travel to the wedding can have a holiday or a vacation. Although there is a big interest in Destination Wedding, it has not received a lot of attention from researchers and reporters.
The big Indian wedding which took place in St-Moritz in the beginning of this year shows us that this type of tourism - wedding and honeymoon tourism - has a big potential. Roberto Rivola, head of corporate communication of St-Moritz’s tourism office, told us: “The guests' social media activities have a value that we would never achieve with our marketing budget. And not only in India: the wedding guests from all over the world also served as multipliers. We can also assume that one or the other guest has discovered St. Moritz for the first time and that this type of wedding will become a recurring event.”
Switzerland has the power to become one of the top Destination Wedding place thanks to its qualities; it provides everything newlyweds desire:
High quality tourism products
Excellent transportation and accommodation
Friendliness of locals and employees
Beautiful landscapes during all four seasons
Cultural and natural attractions
Switzerland now has to start promoting those aspects. Our recommendations would be to start putting advertisements on foreign websites and get in contact with foreign wedding planner agencies, create attractive packages to make the wedding planning more convenient. Hotels, restaurants, transportation and other facilities should cooperate better in order to create unforgettable experiences for the newlyweds. Since Switzerland receives a lot of visits from celebrities all year long, tourism organisations should take the opportunity to run a campaign in order to attract newlyweds and tourists in general.
As we see, in promoting Switzerland as a Destination Wedding, the country could increase its profits in the whole tourism industry.
Switzerland_ Destination Wedding.pdf
Cuennet, Mégane - 701_E (2019); Fux, Masha - 701_E (2019); Sandoz, Sarah - 701_E (2019)